TMM Group presents the latest solutions in Digital Signage and Musical Setting at ISE 2021
ISE, the most important audiovisual fair of the year, was held on June 1-2 in Barcelona.
TMM Group (a company specializing in sensory marketing) was present at ISE, with its three brands: Waapiti, Sonat Sounds and Be-Aromic.
The latest trends and technological innovations in digital communication and sensory marketing for the point of sale were presented..
Waapiti exhibited all its technology, the new 3.0 version of its platform and creative Digital Signage solutions at its stand.
It also had a presence at the AV Experience Zone; an event aimed at bringing the industry and the integrator together in an innovative way never seen before.
Two large totems at the entrance of the AV Experience Zone showed videos with the latest news, event sponsors, digital information on schedules and presentations, capacity control, and personalized greetings to the participants.
Personalization of the user experience has become a fundamental element of sales and customer loyalty.
Generating custom experiences in clients, making them feel the purchase process as something unique and different from what they are used to, is vital for long-term loyalty.
Sonat Sounds, a group company dedicated to strategic musical backgrounds for the point of sale, was also present with a stand in the Generalitat’s ACCIÓ area.
Be-Aromic did not have a Stand but its omnipresence was unprecedented: they were in charge of flavoring the AV Experience Zone, making the experience of the event unique.
The pandemic undoubtedly reduced the usual size of ISE, but nevertheless there was a large amount of visitors and exhibitors.