Digital Signage

Advantages of Digital Signage for businesses and consumers

Digital signage Company

Digital signage is one of the most powerful and effective means of communication between businesses and their customers. It has revolutionized the way retailers interact with customers, providing them with new opportunities to create an individual customer experience that meets their needs. In this post, we will discuss digital signage for both businesses and consumers, its benefits, effects and success stories. Let’s get started!

What is digital signage for businesses?

Digital signage consists of an electronic screen that displays information, advertising and other communication messages. Businesses use digital signage to communicate with their customers, create a more interactive shopping experience and to promote their products or services in a more attractive way.
Digital signage can be used indoors or outdoors. Outdoor digital displays are typically weatherproof and can be mounted on walls, poles or rooftops. Indoor digital displays are typically smaller and can be placed on counters, shelves, pedestals or kiosks.

How does it work?

A business digital signage system usually consists of a screen, a media player and software. The display is usually a flat screen TV, a monitor, a projection screen or even a Video Wall. The media player plays video, images and other content stored on a memory card, USB drive, computer or from the cloud itself. The software is used to create and manage the content played on the screen.


Benefits of Digital Signage for Businesses

The first major benefit is that it helps you save time and money. With digital signage, companies can create and update their content quickly and easily, without incurring the printing and distribution costs of traditional signage. Having the possibility to increase the rotation of creativities,
Another great advantage is that digital signage can be used to target specific audiences with personalized messages. For example, if you know that a particular demographic is interested in your product or service, you can create a specific message for them. This way, you can be sure that your target audience will see and remember your message.
Digital signage also offers the opportunity to collect data about your customers. Thanks to interactive displays, you can collect information on who interacts with your signs, what interests them and how they react to your content. This data can be used to improve your marketing campaigns and ensure that you reach the right people with the right message.


Advertising content displayed by companies on Digital Signage

Any type of content can be displayed on interactive screens with image and video being the most commonly used.

  • Product information: companies can use digital signage to display information about their products, such as price, features, specifications and availability.
  • Promotions and discounts: very important is to use digital signage to advertise special offers, sales and discounts.
  • News and events: also to keep customers up to date with news and events.
  • Weather: screens can be used to display local weather information.
  • Directions: businesses can use digital signage to help customers find their way around a store or complex.
  • Emergency information: it is also interesting to use digital signage to display emergency information, such as evacuation routes and meeting points.


What is digital signage for consumers?

Digital signage for consumers is a way for businesses to communicate with consumers and provide them with information about their products or services. It can also be used to create a more personalized shopping experience by providing them with just the right information they need. Without incurring in invasive advertising systems.


Effects of Digital Signage on Consumers

A study conducted by the University of Cincinnati found that people who saw digital signage were more likely to remember the brand and product than those who did not see the signage. The study also revealed that people who saw the digital signage were more likely to have a positive attitude toward the brand and to purchase the product. So, here are some of the reactions by consumers to digital signage content:
– Attention: grab consumers’ attention and get them to notice a product or service.
– Engagement: Attract consumers and make them interact with the content.
– Memory: Help consumers remember a product or service.
– Emotion: Evokes emotions in consumers, such as happiness, sadness or anger.
– Purchase: Influences consumers to make a purchase.


Benefits of Digital Signage for consumers

There has always been talk about the benefits for companies using this type of technology, but what about the end consumer? It is also beneficial for the other side of the equation.
At certain times it can facilitate informed purchasing decisions. Digital signage can also create a more personalized shopping experience by providing targeted content. In addition, digital signage can help consumers remember a product or service, which can influence their purchase. Finally, digital signage can provide games that make waiting times much more enjoyable.

Waapiti. Web-based digital signage platform for companies in all sectors.

Digital signage can bring many benefits to businesses and consumers. It can help businesses save time and money, while delivering targeted content to consumers. In addition, digital signage can help improve the customer experience by providing content and even gamification strategies. In short, Sigital Signage is the present and future of in-store advertising content.
At Waapiti, we offer a new generation web-based Digital Signage platform: cloud system, scalable, with intuitive interface and compatible with any type of device.
Contact us for more information and we will be happy to answer any questions you may have about our platform or Digital Signage in general.
Request your free trial access to our platform.

Digital Signage

Signage player: The importance of the Digital Signage Platform

Plataforma Digital Signage

If you are reading this post you probably already have some idea of what Digital Signage is, but let’s start at the beginning.

What is Digital Signage and how does it work?

Digital Signage is the process of dynamically broadcasting audiovisual content on multiple screens in different locations to distribute information, such as news, guidance information, alerts, messages or commercial content among others. This technology is becoming increasingly important because it helps to keep customers, citizens, travellers and visitors informed in real time.
Digital signage can be a very effective means of communication as it offers a wide range of features and presentation opportunities such as video, audio, still images, HTML and Flash animation. You can display the same content on multiple screens or distribute unique content on each screen. It is also possible to schedule content to change at regular intervals or times, depending on different messages or changes in the audience.
It can be found in public places such as shopping malls, airports, shop windows, restaurants, retailers, even in private companies to strengthen corporate communication and image.
For many companies, it is a cost-effective solution for advertising and marketing. It is also a good way to communicate with customers. Digital signage can be used to share important information, such as special offers or new products.
It is a versatile and effective way to reach target audiences.

Digital signage, broadly speaking, is made up of three components: content, hardware and software.



Content is the information displayed on the screen. It can include text, images, video, as well as dynamic content based on HTML5, and all these types of content can be combined.



Digital signage hardware is the physical screen that displays the content. It can be an LCD screen, an LED screen, totem or a projector.
The hardware is connected to a computer or server that runs the digital signage software.



The digital signage software is used to create and manage the content displayed on the screen. It can be installed on a computer, on a server or in the cloud. It is the differentiator that will make the difference between using one platform or another. The advantage of using a cloud-native platform is that it can be accessed from any device, and availability and scalability are guaranteed, among many other advantages.


What is a Signage Player?

The Signage Player, or digital signage player, is a small physical device that plays content on a TV, monitor or other digital display. A digital signage player is a crucial part of any digital signage system, and the device is used in many different industries and use cases.
A Signage Player is a digital device that displays content on a screen or monitor. It can be controlled remotely and used to display text, images, videos and other information.


What are the main features of a Signage Player?

Digital signage players come with a variety of features. Below, we list several important features of digital signage players.
These features include:
– Support for multiple content formats
– Built-in security
– Support for multiple displays
– Internet connectivity

Digital signage app: Mobile trend

At this point, the mobile trend should come as no surprise to anyone, as the implementation and use of smartphones worldwide continues to grow year after year. It is estimated that it will reach 75% of interaction with other devices by 2025, worldwide.
For this reason platform solutions for Digital Signage 100% responsive are a necessity for the vast majority of companies.
At Waapiti we believe in innovation and for years we have been committed to Digital Signage without limits, under the concept “From any screen. From anywhere”.
Our technology can be used by all content players and from any device. This flexibility of our Digital Signage platform is an advantage for our clients, as it offers them a wide range of possible players.


Advantages of the Waapiti platform

The Waapiti platform uses both standalone players and displays with integrated players in SoC (most of the manufacturers in the market have released several SoC models). In terms of external players, there are several approved manufacturers, such as Intel, Shuttle, Giada, AOpen or Raspberry Pi.
Some of the main advantages of Waapiti Digital Signage players are:

  • Compatible with most external players and with an integrated SoC
  • 100% responsive
  • Store & Forward technology
  • Designed for stability, scalability and security
  • Integrated video scaler for LED projects
  • Real-time display status monitoring
  • Connect to any device
  • Plug & Play automatic updates


Waapiti: Digital Signage Platform

Digital Signage is one of the most effective experiential marketing solutions on the market, but like any technology its performance and efficiency will depend on several variables such as technological solution, budget, target audience and the type of content you want to display.

If you are looking for a Digital Signage platform that helps you to create and manage your digital signage content in a centralised and unlimited way, Waapiti is the perfect solution.
It is a cloud-native platform that offers unique usability, unlimited scalability and high availability.

Contact us for more information and we will be happy to answer any questions you may have about our platform or digital signage in general.
Request your free trial access to our platform.

Digital communication

Digital Signage Solution: Guidance and signaling of car parks

Waapiti Platform has enabled displaying information for customers on the screens of LIDL car parks.

Digital Signage for car park

The Waapiti platform enables the integration of any third-party system (in this case the car park guidance system) with the digital signage, substantially improving the user experience. The challenge in this case was to optimize traffic in the car park and help the customer find parking, thus reducing the chances of traffic jams.

Proximity sensors placed on the ceiling make it possible to recognize when the space is free or occupied. The joint work of these proximity sensors and the Waapiti platform made it possible to visually display the amount of available spots, as well as indicate their location between different floors.

Today, a commercial car park without a parking guidance system seems to be something from the past. Thanks to the screens and the content management system, Digital Signage has reached car parks.

The Waapiti platform allows you to create screen partitions, where in addition to displaying useful information about parking space guidance, an area for promotional space is available. Technology allows us to effectively schedule and plan all types of advertising campaigns, since the content can be adapted at any time, to any target and simultaneously on all devices. This advertising content in car parks can be of all kinds (news, local agenda, videos, advertisements, rates, etc.) thus guaranteeing a great impact, attention and acceptance by customers.

These multiple options for broadcasting and managing different content are possible without taking into account that the immersion of our client could be much greater, by adding background music in the car park, synchronizing the visual content with a musical strategy.

There are endless possible integrations with the Waapiti platform. Parking guidance is just one of them. The possibilities with databases and external variables are almost endless.

Here you can see a video showing this system:

Are you thinking of incorporating a guidance system in your car parks? Do you need background music in your space?

For more information, do not hesitate to contact us at: Tel. +34 932 051 538 or through