Digital signage is one of the most powerful and effective means of communication between businesses and their customers. It has revolutionized the way retailers interact with customers, providing them with new opportunities to create an individual customer experience that meets their needs. In this post, we will discuss digital signage for both businesses and consumers, its benefits, effects and success stories. Let’s get started!

What is digital signage for businesses?

Digital signage consists of an electronic screen that displays information, advertising and other communication messages. Businesses use digital signage to communicate with their customers, create a more interactive shopping experience and to promote their products or services in a more attractive way.
Digital signage can be used indoors or outdoors. Outdoor digital displays are typically weatherproof and can be mounted on walls, poles or rooftops. Indoor digital displays are typically smaller and can be placed on counters, shelves, pedestals or kiosks.

How does it work?

A business digital signage system usually consists of a screen, a media player and software. The display is usually a flat screen TV, a monitor, a projection screen or even a Video Wall. The media player plays video, images and other content stored on a memory card, USB drive, computer or from the cloud itself. The software is used to create and manage the content played on the screen.

Benefits of Digital Signage for Businesses

The first major benefit is that it helps you save time and money. With digital signage, companies can create and update their content quickly and easily, without incurring the printing and distribution costs of traditional signage. Having the possibility to increase the rotation of creativities,
Another great advantage is that digital signage can be used to target specific audiences with personalized messages. For example, if you know that a particular demographic is interested in your product or service, you can create a specific message for them. This way, you can be sure that your target audience will see and remember your message.
Digital signage also offers the opportunity to collect data about your customers. Thanks to interactive displays, you can collect information on who interacts with your signs, what interests them and how they react to your content. This data can be used to improve your marketing campaigns and ensure that you reach the right people with the right message.

Advertising content displayed by companies on Digital Signage

Any type of content can be displayed on interactive screens with image and video being the most commonly used.

• Product information: companies can use digital signage to display information about their products, such as price, features, specifications and availability.
• Promotions and discounts: very important is to use digital signage to advertise special offers, sales and discounts.
• News and events: also to keep customers up to date with news and events.
• Weather: screens can be used to display local weather information.
• Directions: businesses can use digital signage to help customers find their way around a store or complex.
• Emergency information: it is also interesting to use digital signage to display emergency information, such as evacuation routes and meeting points.

What is digital signage for consumers?

Digital signage for consumers is a way for businesses to communicate with consumers and provide them with information about their products or services. It can also be used to create a more personalized shopping experience by providing them with just the right information they need. Without incurring in invasive advertising systems.

Effects of Digital Signage on Consumers

A study conducted by the University of Cincinnati found that people who saw digital signage were more likely to remember the brand and product than those who did not see the signage. The study also revealed that people who saw the digital signage were more likely to have a positive attitude toward the brand and to purchase the product. So, here are some of the reactions by consumers to digital signage content:
– Attention: grab consumers’ attention and get them to notice a product or service.
– Engagement: Attract consumers and make them interact with the content.
– Memory: Help consumers remember a product or service.
– Emotion: Evokes emotions in consumers, such as happiness, sadness or anger.
– Purchase: Influences consumers to make a purchase.

Benefits of Digital Signage for consumers

There has always been talk about the benefits for companies using this type of technology, but what about the end consumer? It is also beneficial for the other side of the equation.
At certain times it can facilitate informed purchasing decisions. Digital signage can also create a more personalized shopping experience by providing targeted content. In addition, digital signage can help consumers remember a product or service, which can influence their purchase. Finally, digital signage can provide games that make waiting times much more enjoyable.

Waapiti. Web-based digital signage platform for companies in all sectors.

Digital signage can bring many benefits to businesses and consumers. It can help businesses save time and money, while delivering targeted content to consumers. In addition, digital signage can help improve the customer experience by providing content and even gamification strategies. In short, Sigital Signage is the present and future of in-store advertising content.
At Waapiti, we offer a new generation web-based Digital Signage platform: cloud system, scalable, with intuitive interface and compatible with any type of device.
Contact us for more information and we will be happy to answer any questions you may have about our platform or Digital Signage in general.
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