Digital Signage

Advantages of Digital Signage for businesses and consumers

Digital signage Company

Digital signage is one of the most powerful and effective means of communication between businesses and their customers. It has revolutionized the way retailers interact with customers, providing them with new opportunities to create an individual customer experience that meets their needs. In this post, we will discuss digital signage for both businesses and consumers, its benefits, effects and success stories. Let’s get started!

What is digital signage for businesses?

Digital signage consists of an electronic screen that displays information, advertising and other communication messages. Businesses use digital signage to communicate with their customers, create a more interactive shopping experience and to promote their products or services in a more attractive way.
Digital signage can be used indoors or outdoors. Outdoor digital displays are typically weatherproof and can be mounted on walls, poles or rooftops. Indoor digital displays are typically smaller and can be placed on counters, shelves, pedestals or kiosks.

How does it work?

A business digital signage system usually consists of a screen, a media player and software. The display is usually a flat screen TV, a monitor, a projection screen or even a Video Wall. The media player plays video, images and other content stored on a memory card, USB drive, computer or from the cloud itself. The software is used to create and manage the content played on the screen.


Benefits of Digital Signage for Businesses

The first major benefit is that it helps you save time and money. With digital signage, companies can create and update their content quickly and easily, without incurring the printing and distribution costs of traditional signage. Having the possibility to increase the rotation of creativities,
Another great advantage is that digital signage can be used to target specific audiences with personalized messages. For example, if you know that a particular demographic is interested in your product or service, you can create a specific message for them. This way, you can be sure that your target audience will see and remember your message.
Digital signage also offers the opportunity to collect data about your customers. Thanks to interactive displays, you can collect information on who interacts with your signs, what interests them and how they react to your content. This data can be used to improve your marketing campaigns and ensure that you reach the right people with the right message.


Advertising content displayed by companies on Digital Signage

Any type of content can be displayed on interactive screens with image and video being the most commonly used.

  • Product information: companies can use digital signage to display information about their products, such as price, features, specifications and availability.
  • Promotions and discounts: very important is to use digital signage to advertise special offers, sales and discounts.
  • News and events: also to keep customers up to date with news and events.
  • Weather: screens can be used to display local weather information.
  • Directions: businesses can use digital signage to help customers find their way around a store or complex.
  • Emergency information: it is also interesting to use digital signage to display emergency information, such as evacuation routes and meeting points.


What is digital signage for consumers?

Digital signage for consumers is a way for businesses to communicate with consumers and provide them with information about their products or services. It can also be used to create a more personalized shopping experience by providing them with just the right information they need. Without incurring in invasive advertising systems.


Effects of Digital Signage on Consumers

A study conducted by the University of Cincinnati found that people who saw digital signage were more likely to remember the brand and product than those who did not see the signage. The study also revealed that people who saw the digital signage were more likely to have a positive attitude toward the brand and to purchase the product. So, here are some of the reactions by consumers to digital signage content:
– Attention: grab consumers’ attention and get them to notice a product or service.
– Engagement: Attract consumers and make them interact with the content.
– Memory: Help consumers remember a product or service.
– Emotion: Evokes emotions in consumers, such as happiness, sadness or anger.
– Purchase: Influences consumers to make a purchase.


Benefits of Digital Signage for consumers

There has always been talk about the benefits for companies using this type of technology, but what about the end consumer? It is also beneficial for the other side of the equation.
At certain times it can facilitate informed purchasing decisions. Digital signage can also create a more personalized shopping experience by providing targeted content. In addition, digital signage can help consumers remember a product or service, which can influence their purchase. Finally, digital signage can provide games that make waiting times much more enjoyable.

Waapiti. Web-based digital signage platform for companies in all sectors.

Digital signage can bring many benefits to businesses and consumers. It can help businesses save time and money, while delivering targeted content to consumers. In addition, digital signage can help improve the customer experience by providing content and even gamification strategies. In short, Sigital Signage is the present and future of in-store advertising content.
At Waapiti, we offer a new generation web-based Digital Signage platform: cloud system, scalable, with intuitive interface and compatible with any type of device.
Contact us for more information and we will be happy to answer any questions you may have about our platform or Digital Signage in general.
Request your free trial access to our platform.


Interactive displays: immersive experiences at the point of sale


At the point of sale, enhancing the customer experience is critical to increasing sales. One way to do this is by using interactive displays that attract attention and create an immersive experience for shoppers. In this post, we will discuss the benefits of interactive displays and immersive experiences at the point of sale.


What do we mean by interactive displays?

Interactive displays are digital screens that can be interacted with by touch, voice or even gestures or movements. They are often used in retail environments to provide information about products, services or promotions. Interactive displays can also be used to create an immersive experience for shoppers, for example by providing virtual reality (VR) or augmented reality (AR) content.

In 2018, the global digital display market was valued at around USD 31 billion and is forecast to grow to USD 54 billion by 2025. This rapid growth is being driven by the increasing adoption of digital displays in a range of end-use industries, such as retail, healthcare, education and transportation.


Types of interactive displays

There are many types of interactive displays on the market, ranging from simple touch screens to more complex systems that use voice recognition or hand or face gestures.
Interactive displays can be used for a variety of purposes, such as providing product information, displaying digital content (such as videos or images) and even allowing customers to make purchases without having to queue at a traditional counter.

Interactive displays can be used both indoors and outdoors. Outdoor interactive displays are often weatherproof and resistant to the elements. They can be used to provide information about shop hours, promotions or products. Indoor interactive displays are typically found in shops, shopping centres or office buildings. They can be used for a variety of purposes, such as providing branding, product information or interactive content.

What are the advantages of using interactive displays at the point of sale?

There are many advantages to using interactive displays, including:

– Attracting attention: Interactive displays are eye-catching and can help draw customers into a shop.
– Increase customer engagement: Interactive displays can be used to provide information about products, services or promotions. They can also be used to create an immersive experience for shoppers.
– Reduce queuing: Interactive displays can be used to allow customers to shop without having to queue at a traditional counter.
– Improve customer satisfaction: Interactive displays can help improve the customer experience by providing relevant information and content.
-Loyalty and data: Interactive displays can also be used to create loyalty programmes and collect customer data.


Why are interactive displays important at the point of sale?

Interactive displays are important at the point of sale for retail because they can help to enhance the customer experience. For example, by using an interactive display, customers can obtain information about a product without having to ask a member of staff. This can save time and make the shopping experience more efficient.

There are a few things to keep in mind when using interactive displays, such as making sure that the content is relevant and that the display is placed in a strategic location. Interactive displays can be a great way to improve customer engagement and increase sales, provided they are used effectively.


Immersive experiences at the point of sale

Interactive displays can be used to create an immersive experience for shoppers by providing virtual reality (VR) or augmented reality (AR) content. This can help shoppers enhance the shopping experience.


Virtual reality on interactive displays

Interactive displays can be used to deliver virtual reality (VR) content. This can help shoppers visualise products before making a purchase.
For example, if a customer is looking at a dress on an interactive display, they could see how the dress looks on them using VR. This would allow them to try on the dress without having to physically try it on.


Augmented reality on interactive displays

Interactive displays can also be used to deliver augmented reality (AR) content. Augmented reality allows consumers to see digital content in the real world.
For example, a customer could see how a piece of furniture would look in their home before making a purchase. This would help them ensure that the furniture is the right size and style for their home.


What kind of immersive content can be displayed on interactive screens?

  • Product information: This can help shoppers learn about products before making a purchase.
  • Promotions: Can help shoppers learn about sales or discounts on products.
  • Customer service: Can help shoppers get answers to questions or resolve problems they have with products.
  • Product demonstrations: Can help shoppers see how products work before making a purchase.
  • Interactive games: Can help shoppers have fun while waiting in line or examining products. Interactive games can also help promote products to shoppers.
  • Interactive maps: Can help shoppers find their way around a shop or locate the products they are looking for.


Waapiti. Interactive displays. Digital Signage without limits.

Interactive displays are a great way to enhance the customer experience, providing shoppers with immersive experiences that can help them make informed buying decisions.

At Waapiti we understand the importance of the customer experience, and our interactive displays are designed to help you deliver an exceptional customer experience. Contact us today to find out more about our interactive displays and how they can help you improve your business or about digital signage in general.

Request your free trial access to our platform.

Digital Signage

SoC: Intelligent Technology applied to Digital Signage

SoC Display para Digital Signage

Digital signage is a popular way to communicate with customers and employees. A traditional digital signage installation typically includes a display and a separate media player connected to it to communicate with the server and play the media content. However, this is no longer necessary with the advent of SoC technology.


What are SoC Displays?

SoC stands for System on Chip. It is a powerful multi-core processor mounted inside the casing of commercial displays that replaces the traditional playback device and its cables.
System on Chip displays are becoming very popular today, both for small and large digital signage displays, and are offered by the leading display manufacturers in the market such as Samsung or LG.
SoC displays come in different sizes, brightness levels, can be used both indoors and outdoors and differ in operating hours.


What are the advantages of SoC displays?

First, it is an ALL-IN-ONE digital signage solution. Therefore, it is a much more elegant and tidy installation: it takes up less space, there are no additional cables or metalwork, and ultimately, there are fewer points of failure.
SoC displays are cost-effective. Although the cost of a professional SoC display may be higher than a standard display, the total cost of the installation is usually lower compared to a traditional setup:

  • No separate device to pay for
  • The complexity of the entire installation is reduced
  • Future maintenance is much easier

Some might argue that SoC displays might not be as powerful or reliable as a stand-alone media player.
However, new generations of SoC displays offer great performance and high quality. The latest displays have quad-core processors and run 4k content. They are also very reliable, built to last. Statistics show that SoC reliability in market leading displays is really high and their failure rate is as low as < 0.5%.

SoC displays and power saving

The new generation of SoC displays is extremely energy efficient. One of the main reasons is that they don’t have that extra hardware – the media player – that consumes extra power.
Saving energy is very important for businesses. It’s not only good for the environment, but also for business results and goals.

Security in SoC displays

Data security is of paramount importance and of great concern to both enterprises and customers but with SoC displays you can be sure that your data is safe.
Most SoC displays have a security lock to prevent theft or tampering.
In addition, the content is usually stored on a secure server that can only be accessed by authorized personnel.
SoC displays have a number of security features, such as:

  • Authentication: Authentication is used to control access to content stored on the server. Only authorized personnel can access and play content.
  • User management: User management allows you to control who can access and play content. You can create different user groups with different permissions.
  • IP filtering: IP filtering is a way to restrict access to content from certain IP addresses. This is useful if you only want authorized personnel to access content from specific locations.
  • Logging and auditing: Logging and auditing allows you to keep track of who has accessed and played content. This is useful for security and regulatory compliance.


What type of content can be played on an SoC display?

SoC displays can play any type of content that would normally be played on a digital signage display: video, images, animations, RSS feeds, social media feeds, web pages, etc.
The most popular content types are video and images. You can use SoC displays to play short videos or commercials, as well as to create eye-catching image galleries.
SoC displays are also a good way to display real-time information, such as weather, stock quotes or social media feeds.


Functionalities of SoC screens

  • Playback of HTML5 content created from templates.
  • Screen partitioning that allows playing more than 1 content simultaneously.
  • Change of content by means of external signals, or ‘triggers’.
  • Playback of bar text or tickertape linked to an RSS feed.
  • Remote control of screen on/off.
  • Support for displaying web content via URL.
  • Possibility of integration of external systems, such as queue management, audience measurement, weather widgets, Co2 meter, etc.


Soc displays applied to Digital Signage

Digital signage is one of the most popular applications of SoC displays. SoC displays are more reliable, easier to install and maintain, and offer greater security, as we have seen above.
In addition, SoC displays offer many features that are perfect for digital signage applications.

Content scheduling

Content scheduling allows you to specify when content should be played. This is useful for playing content at specific times or dates.


Playlists allow you to create a sequence of content to be played in order. This is useful for creating a loop of content that will play continuously.


Triggers allow you to play content in response to external events. For example, you can play a message when someone walks past your screen.

Web integration

Web integration allows you to display web content on your SoC screen. This is useful for displaying information from the Internet, such as weather or news.

Integration with external systems

External systems allow you to display information from other systems on your SoC screen. For example, you can display sales information from your point-of-sale system.


Waapiti. Soc technology applied to digital signage

SoC displays are becoming very popular in digital signage solutions because they offer a number of advantages over traditional playback devices. They are more versatile, more secure and easier to install and maintain. If you’re looking for a new digital signage solution, consider using SoC displays for your next project.
For more information about SoC displays, contact us today and we’ll tell you more about our SoC display solutions.

Digital Signage

Interactive displays for your gamification strategy

SoC Displays

Do you want to increase engagement with your brand? If so, you should consider implementing a gamification strategy.
In this blog post, we’ll talk about what a gamification strategy is, the advantages of using interactive displays and success stories, among others. Let’s get started! Estimated reading time: less than 5 minutes.


What is a Gamification strategy?

A gamification strategy is an action plan that describes how playful and dynamic mechanics will be used to attract and engage users.
There are two types of gamification that can be applied both internally and externally in a company:

  • External: aimed at customers or users of a product or service.
  • Internal: aimed at employees to increase productivity or creativity.

Although there are several ways to implement these strategies, one of the most popular methods within Digital Signage is the use of interactive displays.


What are interactive displays?

Interactive displays are screens that allow the user to interact with the content on digital screens. This interaction can range from touching or swiping the screen or using a pencil or cursor to performing gestures or movements in front of it.
They can be presented in different formats, such as touch screens, interactive whiteboards and digital signage.
Interactive displays are an ideal tool for creating gamified experiences, interactive presentations or learning experiences in which the consumer is immersed in the brand’s content.

A perfect pairing

Advertising and gamification strategy are a binomial.
Advertising is evolving and changing, with the incorporation of new technologies that are being developed every day. Interactive displays are one of those technologies, which can be used to create more effective and interesting ads.
To keep pace with the competition and reach consumers in an increasingly fragmented media landscape, brands must employ innovative marketing techniques. Gamification is one such technique, and it is proving very successful.
In addition, as users spend more time on digital devices, brands are looking for ways to reach them. Gamification can do just that, by immersing users in an interactive experience that keeps them engaged for longer.


Why use interactive displays for your gamification strategy?

There are many reasons why you should use interactive displays for your gamification strategy:

  • – They are engaging: interactive displays are highly engaging, which means that users are more likely to interact with the content on the screen.
  • They are versatile: Interactive displays can be used for a variety of purposes, such as gamifying learning experiences, creating interactive presentations or infographics, and increasing brand engagement.
  • They are easy to use: Interactive displays are easy to use, making them a great option for any type of audience, any age or technology level.
  • They are customizable: Interactive displays can be customized to meet the needs of your specific audience or target.

Key benefits

  • Increased engagement: first and foremost, it is an effective way to get users more engaged with a product or service. It taps into human desires such as competition and achievement, which encourages people to continue using a product or service.
  • Behavior change: has the ability to change user behavior for the better. It can help people learn new things and make lifestyle changes.
  • Cost-effective: gamification is a cost-effective way to engage users. Compared to traditional marketing methods, it is much more affordable and often more effective.
  • Big data: as users interact with this system, they generate data that can be used to improve strategies or even target specific users with marketing messages.
  • Increases sales: in some cases, gamification has been known to increase sales by as much as 400%.
  • Increased differentiation from the competition: with so many companies using traditional marketing methods, gamification can be a way to differentiate your company from the competition and stand out in a saturated market.


Starting from scratch? Basic strategies

Humans are naturally curious, so explore it.
From playing games, watching multimedia content or even shopping unattended is possible from these digital solutions.
Interactive displays are a great way to keep customers engaged and entertained throughout our offline conversion funnel. You can use them to display product information, discounts or even how to use a product. This is a great way to reduce customer support costs, as users can get help with their purchase right on the screen.
Another thing customers can do on digital screens is watch videos. This is a great way to keep them entertained while waiting at the doctor’s office or on the train.
Finally, digital screens can be used to “play games”. This is a great way to engage customers and keep them entertained while they are in your store by taking up time slots that might otherwise lead to dissatisfaction, such as checkouts, queues to be served, etc.
If we join the potential of the use of digital displays to other technologies such as RFID we will get many more possibilities to show valuable information about a product, about a demonstration of its use or about a comparison between similar products.


Solutions such as Lift & Learn are an example of this fusion of technologies. The Lift & Learn approach allows you to act as a product prescriber and enrich customer experiences by helping them in their decision making.

Success stories

There are many examples of success stories that apply interactive displays and other digital signage solutions, such as Waapiti’s, in their marketing strategies. Some of the most notable ones are:

  • Lidl
  • Audi
  • Tefal
  • Rowenta
  • Benetton
  • GAES

Do you want to know their success stories? Find out more at Waapiti.


Waapiti. Digital Signage without limits.

Gamification has become a powerful tool for many retailers and interactive screens are a great channel for this strategy. If you are looking for a more attractive and effective way to reach your target audience and increase engagement with your brand, you should learn more about Waapiti.

Contact us to learn more about how interactive displays can increase your company’s engagement or request your free demo.


Digital Signage

Signage player: The importance of the Digital Signage Platform

Plataforma Digital Signage

If you are reading this post you probably already have some idea of what Digital Signage is, but let’s start at the beginning.

What is Digital Signage and how does it work?

Digital Signage is the process of dynamically broadcasting audiovisual content on multiple screens in different locations to distribute information, such as news, guidance information, alerts, messages or commercial content among others. This technology is becoming increasingly important because it helps to keep customers, citizens, travellers and visitors informed in real time.
Digital signage can be a very effective means of communication as it offers a wide range of features and presentation opportunities such as video, audio, still images, HTML and Flash animation. You can display the same content on multiple screens or distribute unique content on each screen. It is also possible to schedule content to change at regular intervals or times, depending on different messages or changes in the audience.
It can be found in public places such as shopping malls, airports, shop windows, restaurants, retailers, even in private companies to strengthen corporate communication and image.
For many companies, it is a cost-effective solution for advertising and marketing. It is also a good way to communicate with customers. Digital signage can be used to share important information, such as special offers or new products.
It is a versatile and effective way to reach target audiences.

Digital signage, broadly speaking, is made up of three components: content, hardware and software.



Content is the information displayed on the screen. It can include text, images, video, as well as dynamic content based on HTML5, and all these types of content can be combined.



Digital signage hardware is the physical screen that displays the content. It can be an LCD screen, an LED screen, totem or a projector.
The hardware is connected to a computer or server that runs the digital signage software.



The digital signage software is used to create and manage the content displayed on the screen. It can be installed on a computer, on a server or in the cloud. It is the differentiator that will make the difference between using one platform or another. The advantage of using a cloud-native platform is that it can be accessed from any device, and availability and scalability are guaranteed, among many other advantages.


What is a Signage Player?

The Signage Player, or digital signage player, is a small physical device that plays content on a TV, monitor or other digital display. A digital signage player is a crucial part of any digital signage system, and the device is used in many different industries and use cases.
A Signage Player is a digital device that displays content on a screen or monitor. It can be controlled remotely and used to display text, images, videos and other information.


What are the main features of a Signage Player?

Digital signage players come with a variety of features. Below, we list several important features of digital signage players.
These features include:
– Support for multiple content formats
– Built-in security
– Support for multiple displays
– Internet connectivity

Digital signage app: Mobile trend

At this point, the mobile trend should come as no surprise to anyone, as the implementation and use of smartphones worldwide continues to grow year after year. It is estimated that it will reach 75% of interaction with other devices by 2025, worldwide.
For this reason platform solutions for Digital Signage 100% responsive are a necessity for the vast majority of companies.
At Waapiti we believe in innovation and for years we have been committed to Digital Signage without limits, under the concept “From any screen. From anywhere”.
Our technology can be used by all content players and from any device. This flexibility of our Digital Signage platform is an advantage for our clients, as it offers them a wide range of possible players.


Advantages of the Waapiti platform

The Waapiti platform uses both standalone players and displays with integrated players in SoC (most of the manufacturers in the market have released several SoC models). In terms of external players, there are several approved manufacturers, such as Intel, Shuttle, Giada, AOpen or Raspberry Pi.
Some of the main advantages of Waapiti Digital Signage players are:

  • Compatible with most external players and with an integrated SoC
  • 100% responsive
  • Store & Forward technology
  • Designed for stability, scalability and security
  • Integrated video scaler for LED projects
  • Real-time display status monitoring
  • Connect to any device
  • Plug & Play automatic updates


Waapiti: Digital Signage Platform

Digital Signage is one of the most effective experiential marketing solutions on the market, but like any technology its performance and efficiency will depend on several variables such as technological solution, budget, target audience and the type of content you want to display.

If you are looking for a Digital Signage platform that helps you to create and manage your digital signage content in a centralised and unlimited way, Waapiti is the perfect solution.
It is a cloud-native platform that offers unique usability, unlimited scalability and high availability.

Contact us for more information and we will be happy to answer any questions you may have about our platform or digital signage in general.
Request your free trial access to our platform.

Digital communication

Digital Signage Solution: Guidance and signaling of car parks

Waapiti Platform has enabled displaying information for customers on the screens of LIDL car parks.

Digital Signage for car park

The Waapiti platform enables the integration of any third-party system (in this case the car park guidance system) with the digital signage, substantially improving the user experience. The challenge in this case was to optimize traffic in the car park and help the customer find parking, thus reducing the chances of traffic jams.

Proximity sensors placed on the ceiling make it possible to recognize when the space is free or occupied. The joint work of these proximity sensors and the Waapiti platform made it possible to visually display the amount of available spots, as well as indicate their location between different floors.

Today, a commercial car park without a parking guidance system seems to be something from the past. Thanks to the screens and the content management system, Digital Signage has reached car parks.

The Waapiti platform allows you to create screen partitions, where in addition to displaying useful information about parking space guidance, an area for promotional space is available. Technology allows us to effectively schedule and plan all types of advertising campaigns, since the content can be adapted at any time, to any target and simultaneously on all devices. This advertising content in car parks can be of all kinds (news, local agenda, videos, advertisements, rates, etc.) thus guaranteeing a great impact, attention and acceptance by customers.

These multiple options for broadcasting and managing different content are possible without taking into account that the immersion of our client could be much greater, by adding background music in the car park, synchronizing the visual content with a musical strategy.

There are endless possible integrations with the Waapiti platform. Parking guidance is just one of them. The possibilities with databases and external variables are almost endless.

Here you can see a video showing this system:

Are you thinking of incorporating a guidance system in your car parks? Do you need background music in your space?

For more information, do not hesitate to contact us at: Tel. +34 932 051 538 or through

Content Strategy

Digital template’s creation and management in directories

html templates digital directories

The transition from static to digital is becoming more frequent. Digital signage screens in waiting rooms or receptions of health care centers is already a reality. Therefore, in these centers is more common to see floors and doctor’s directories in digital format.

The health care sector is adapting to these new technologies every day. They have overcome the digital barrier. But the problem of content updating sometimes remains latent. There are screens installed, but how are these contents created and managed quickly and efficiently?

Digital signage platforms such as Waapiti are becoming increasingly popular. Thanks to them, marketing and communication departments improve their distribution and remote content update processes. But many departments still face a challenge: how to speed up daily content creation.

How to create and update daily content on screens

Digital signage tools such as Waapiti, make it easy to edit daily content through HTML templates. This type of content is available on the Waapiti’s web-based platform and has been created according to each client’s needs. In the health care sector, for example, templates simplify the updating of digital directories.

Digital content management through HTML templates

Clinica Nuestra Señora del Remei’s project is an example of content management through templates. A 2 vertical screens video wall has been implemented in reception, where two different HTML templates are combined: one of them showing floors and departments; and another for the doctor’s directory. Clinica del Remei’s marketing department can edit these content from Waapiti platform, in addition to combining these templates with other content such as videos or images, and finally, apply the changes that are going to be seen immediately on the screens.