Digital Signage

Signage player: The importance of the Digital Signage Platform

Plataforma Digital Signage

If you are reading this post you probably already have some idea of what Digital Signage is, but let’s start at the beginning.

What is Digital Signage and how does it work?

Digital Signage is the process of dynamically broadcasting audiovisual content on multiple screens in different locations to distribute information, such as news, guidance information, alerts, messages or commercial content among others. This technology is becoming increasingly important because it helps to keep customers, citizens, travellers and visitors informed in real time.
Digital signage can be a very effective means of communication as it offers a wide range of features and presentation opportunities such as video, audio, still images, HTML and Flash animation. You can display the same content on multiple screens or distribute unique content on each screen. It is also possible to schedule content to change at regular intervals or times, depending on different messages or changes in the audience.
It can be found in public places such as shopping malls, airports, shop windows, restaurants, retailers, even in private companies to strengthen corporate communication and image.
For many companies, it is a cost-effective solution for advertising and marketing. It is also a good way to communicate with customers. Digital signage can be used to share important information, such as special offers or new products.
It is a versatile and effective way to reach target audiences.

Digital signage, broadly speaking, is made up of three components: content, hardware and software.



Content is the information displayed on the screen. It can include text, images, video, as well as dynamic content based on HTML5, and all these types of content can be combined.



Digital signage hardware is the physical screen that displays the content. It can be an LCD screen, an LED screen, totem or a projector.
The hardware is connected to a computer or server that runs the digital signage software.



The digital signage software is used to create and manage the content displayed on the screen. It can be installed on a computer, on a server or in the cloud. It is the differentiator that will make the difference between using one platform or another. The advantage of using a cloud-native platform is that it can be accessed from any device, and availability and scalability are guaranteed, among many other advantages.


What is a Signage Player?

The Signage Player, or digital signage player, is a small physical device that plays content on a TV, monitor or other digital display. A digital signage player is a crucial part of any digital signage system, and the device is used in many different industries and use cases.
A Signage Player is a digital device that displays content on a screen or monitor. It can be controlled remotely and used to display text, images, videos and other information.


What are the main features of a Signage Player?

Digital signage players come with a variety of features. Below, we list several important features of digital signage players.
These features include:
– Support for multiple content formats
– Built-in security
– Support for multiple displays
– Internet connectivity

Digital signage app: Mobile trend

At this point, the mobile trend should come as no surprise to anyone, as the implementation and use of smartphones worldwide continues to grow year after year. It is estimated that it will reach 75% of interaction with other devices by 2025, worldwide.
For this reason platform solutions for Digital Signage 100% responsive are a necessity for the vast majority of companies.
At Waapiti we believe in innovation and for years we have been committed to Digital Signage without limits, under the concept “From any screen. From anywhere”.
Our technology can be used by all content players and from any device. This flexibility of our Digital Signage platform is an advantage for our clients, as it offers them a wide range of possible players.


Advantages of the Waapiti platform

The Waapiti platform uses both standalone players and displays with integrated players in SoC (most of the manufacturers in the market have released several SoC models). In terms of external players, there are several approved manufacturers, such as Intel, Shuttle, Giada, AOpen or Raspberry Pi.
Some of the main advantages of Waapiti Digital Signage players are:

  • Compatible with most external players and with an integrated SoC
  • 100% responsive
  • Store & Forward technology
  • Designed for stability, scalability and security
  • Integrated video scaler for LED projects
  • Real-time display status monitoring
  • Connect to any device
  • Plug & Play automatic updates


Waapiti: Digital Signage Platform

Digital Signage is one of the most effective experiential marketing solutions on the market, but like any technology its performance and efficiency will depend on several variables such as technological solution, budget, target audience and the type of content you want to display.

If you are looking for a Digital Signage platform that helps you to create and manage your digital signage content in a centralised and unlimited way, Waapiti is the perfect solution.
It is a cloud-native platform that offers unique usability, unlimited scalability and high availability.

Contact us for more information and we will be happy to answer any questions you may have about our platform or digital signage in general.
Request your free trial access to our platform.