{"id":1035,"date":"2017-11-29T00:00:00","date_gmt":"2017-11-28T23:00:00","guid":{"rendered":"https:\/\/waapitidev.holarafa.com\/es-suficiente-instalar-pantallas-para-impresionar-en-el-punto-de-venta\/"},"modified":"2022-03-23T07:35:42","modified_gmt":"2022-03-23T06:35:42","slug":"es-suficiente-instalar-pantallas-para-impresionar-en-el-punto-de-venta","status":"publish","type":"post","link":"https:\/\/www.waapiti.eu\/es\/es-suficiente-instalar-pantallas-para-impresionar-en-el-punto-de-venta\/","title":{"rendered":"\u00bfEs suficiente instalar pantallas para impresionar en el punto de venta?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las pantallas ya son una realidad y estas son uno de los soportes m\u00e1s f\u00e1ciles de implementar. Pero, \u00bfpodemos decir que una sola pantalla puede impresionar y\/o generar una experiencia sensorial hacia el cliente? La pantalla es m\u00e1s que la ventana de comunicaci\u00f3n de la marca. La pantalla es el enlace del mundo digital dentro del espacio f\u00edsico de la marca. La comunicaci\u00f3n en pantallas forma parte de la <strong>estrategia omnicanal de la marca<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es suficiente instalar pantallas de gran formato o v\u00eddeo walls. Esto no es suficiente para impresionar al cliente, porque este ya est\u00e1 acostumbrado a ver pantallas en <a href=\"https:\/\/www.waapiti.eu\/es\/como-crear-un-circuito-experiencial-en-el-punto-de-venta\/\">diferentes espacios<\/a>. Sin embargo, con una buena estrategia omnicanal y <strong>experiencial en el punto de venta<\/strong>, donde el cliente puede oler, tocar y escuchar, seguramente podremos impactarlo positivamente.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00bfC\u00f3mo es la experiencia \u00fanica en retail y c\u00f3mo logramos crearla?<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">La palabra experiencia sensorial su usa mucho en el punto de venta. En el retail, intentamos <strong>conectar con la parte emocional de los compradores<\/strong> para transmitir los valores de la marca, siempre de forma creativa e innovadora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los impactos recibidos en el punto de venta son innumerables. El comprador se encuentra en medio de un espacio lleno de carteles donde recibe mensajes constantes. Dado este escenario, no es extra\u00f1o que el comprador no sepa c\u00f3mo procesar bien la informaci\u00f3n y su experiencia pueda llegar a no ser destacable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, trabajando con la estrategia de contenidos para digital signage desde el departamento de marketing, las marcas podr\u00e1n satisfacer las necesidades del consumidor e invitarlo a <strong>interactuar, participar y pensar<\/strong>. Acercar al consumidor al producto y <strong>generar un v\u00ednculo<\/strong>, una experiencia \u00fanica que aumentar\u00e1 la lealtad de los consumidores hacia las marcas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las pantallas ya son una realidad y estas son uno de los soportes m\u00e1s f\u00e1ciles de implementar. Pero, \u00bfpodemos decir que una sola pantalla puede impresionar y\/o generar una experiencia sensorial hacia el cliente? La pantalla es m\u00e1s que la ventana de comunicaci\u00f3n de la marca. La pantalla es el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,34],"tags":[41],"class_list":["post-1035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-digital","category-estrategia-contenidos","tag-comunicacion-digitalcustomer-experiencedigital-signageestrategia-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfEs suficiente instalar pantallas para impresionar en el punto de venta? - Waapiti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.waapiti.eu\/es\/es-suficiente-instalar-pantallas-para-impresionar-en-el-punto-de-venta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEs suficiente instalar pantallas para impresionar en el punto de venta? - Waapiti\" \/>\n<meta property=\"og:description\" content=\"Las pantallas ya son una realidad y estas son uno de los soportes m\u00e1s f\u00e1ciles de implementar. Pero, \u00bfpodemos decir que una sola pantalla puede impresionar y\/o generar una experiencia sensorial hacia el cliente? La pantalla es m\u00e1s que la ventana de comunicaci\u00f3n de la marca. 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