{"id":1030,"date":"2014-10-02T00:00:00","date_gmt":"2014-10-01T22:00:00","guid":{"rendered":"https:\/\/waapitidev.holarafa.com\/digital-signage-oportunidades-para-el-retail\/"},"modified":"2020-07-09T00:00:00","modified_gmt":"2020-07-08T22:00:00","slug":"digital-signage-oportunidades-para-el-retail","status":"publish","type":"post","link":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/","title":{"rendered":"Digital Signage: Oportunidades para el retail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La se\u00f1alizaci\u00f3n digital se ha convertido en un <strong>poderoso canal de comunicaci\u00f3n<\/strong> que permite llegar a los clientes de manera r\u00e1pida y efectiva. Sin embargo, antes de considerar las oportunidades de la se\u00f1alizaci\u00f3n digital, es esencial comprender la importancia de la <a href=\"https:\/\/www.waapiti.eu\/es\/content\/\"><strong>estrategia de comunicaci\u00f3n<\/strong><\/a>, la calidad y la consistencia de los contenidos, y el tipo de <em>engagement<\/em> que se quiere lograr con los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como herramienta de comunicaci\u00f3n en el punto de venta, las funcionalidades de se\u00f1alizaci\u00f3n digital pueden traducirse en varias estrategias de marca:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Es un <strong>canal de marca corporativo<\/strong>, con el objetivo principal de informar a los clientes.<\/li><li>Tambi\u00e9n funciona como un <strong>canal de ventas<\/strong> donde el objetivo principal es informar sobre ofertas especiales y promociones de productos o servicios, influyendo en las decisiones de compra de los clientes.<\/li><li>Adem\u00e1s, se puede agregar <strong>contenido de entretenimiento<\/strong>, con el objetivo de llamar la atenci\u00f3n de los clientes y al mismo tiempo combin\u00e1ndolo con contenido corporativo de la marca.<\/li><li>Finalmente, el <strong>contenido interactivo<\/strong> permite una interacci\u00f3n entre la empresa y los clientes, informando sobre productos y servicios, descubriendo la marca o generando participaci\u00f3n en las redes sociales.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cada una de estas estrategias, o una combinaci\u00f3n de ellas, permite desarrollar una estrategia de comunicaci\u00f3n completa en el punto de venta para influir en el proceso de compra del cliente. De acuerdo con los resultados del <em>Mass Merchants Study<\/em> 2014 de POPAI, el 82% de las decisiones de compra se toman en el punto de venta. Por esta raz\u00f3n, la instalaci\u00f3n de se\u00f1alizaci\u00f3n digital en el punto de venta mejorar\u00e1 la <strong>experiencia de compra<\/strong>, aumentar\u00e1 la <strong>lealtad del cliente<\/strong> hacia la marca y el tiempo pasado en el punto de venta. Y finalmente resultar\u00e1, la mayor\u00eda de las veces, en un <strong>aumento de las ventas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de las oportunidades relacionadas con la comunicaci\u00f3n de la se\u00f1alizaci\u00f3n digital, tambi\u00e9n hay una serie de ventajas sobre las herramientas de comunicaci\u00f3n tradicionales, como los carteles est\u00e1ticos. Sin querer elaborar una lista completa, algunas ventajas importantes son la flexibilidad para actualizar los contenidos de forma remota, poder tener una monitorizaci\u00f3n de los contenidos que se muestran, o la posibilidad de segmentar el objetivo, adaptar los contenidos a intereses demogr\u00e1ficos, ubicaciones o idiomas. Otra ventaja muy importante es la posibilidad de que los clientes actualicen los contenidos al instante, informando sobre las \u00faltimas noticias o cualquier contenido de su inter\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La se\u00f1alizaci\u00f3n digital es una <strong>gran oportunidad para atraer clientes en el retail <\/strong>y aumentar las ventas mientras proyecta una imagen de marca moderna adaptada a las nuevas tecnolog\u00edas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La se\u00f1alizaci\u00f3n digital se ha convertido en un poderoso canal de comunicaci\u00f3n que permite llegar a los clientes de manera r\u00e1pida y efectiva. Sin embargo, antes de considerar las oportunidades de la se\u00f1alizaci\u00f3n digital, es esencial comprender la importancia de la estrategia de comunicaci\u00f3n, la calidad y la consistencia de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,67],"tags":[33],"class_list":["post-1030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-retail-es","tag-customer-experiencedigital-signageestrategia-de-marketingretail-experienceshopping-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Signage: Oportunidades para el retail - Waapiti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Signage: Oportunidades para el retail - Waapiti\" \/>\n<meta property=\"og:description\" content=\"La se\u00f1alizaci\u00f3n digital se ha convertido en un poderoso canal de comunicaci\u00f3n que permite llegar a los clientes de manera r\u00e1pida y efectiva. Sin embargo, antes de considerar las oportunidades de la se\u00f1alizaci\u00f3n digital, es esencial comprender la importancia de la estrategia de comunicaci\u00f3n, la calidad y la consistencia de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Waapiti\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-01T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-08T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.waapiti.eu\/wp-content\/uploads\/rydy5y4a1414745023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"waapiti dev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"waapiti dev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/\"},\"author\":{\"name\":\"waapiti dev\",\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/#\\\/schema\\\/person\\\/b44d5483b152df0bc9146bc6325a73f9\"},\"headline\":\"Digital Signage: Oportunidades para el retail\",\"datePublished\":\"2014-10-01T22:00:00+00:00\",\"dateModified\":\"2020-07-08T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/\"},\"wordCount\":462,\"image\":{\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.waapiti.eu\\\/wp-content\\\/uploads\\\/rydy5y4a1414745023.jpg\",\"keywords\":[\"customer experience|digital signage|estrategia de marketing|retail experience|shopping experience\"],\"articleSection\":[\"Retail\",\"Retail\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/\",\"url\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/\",\"name\":\"Digital Signage: Oportunidades para el retail - Waapiti\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.waapiti.eu\\\/wp-content\\\/uploads\\\/rydy5y4a1414745023.jpg\",\"datePublished\":\"2014-10-01T22:00:00+00:00\",\"dateModified\":\"2020-07-08T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/#\\\/schema\\\/person\\\/b44d5483b152df0bc9146bc6325a73f9\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.waapiti.eu\\\/wp-content\\\/uploads\\\/rydy5y4a1414745023.jpg\",\"contentUrl\":\"https:\\\/\\\/www.waapiti.eu\\\/wp-content\\\/uploads\\\/rydy5y4a1414745023.jpg\",\"width\":1050,\"height\":750,\"caption\":\"digital signage retail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/digital-signage-oportunidades-para-el-retail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Signage: Oportunidades para el retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/\",\"name\":\"Waapiti\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/#\\\/schema\\\/person\\\/b44d5483b152df0bc9146bc6325a73f9\",\"name\":\"waapiti dev\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g\",\"caption\":\"waapiti dev\"},\"sameAs\":[\"https:\\\/\\\/holarafa.com\",\"admin76\"],\"url\":\"https:\\\/\\\/www.waapiti.eu\\\/es\\\/author\\\/admin76\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Signage: Oportunidades para el retail - Waapiti","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/","og_locale":"es_ES","og_type":"article","og_title":"Digital Signage: Oportunidades para el retail - Waapiti","og_description":"La se\u00f1alizaci\u00f3n digital se ha convertido en un poderoso canal de comunicaci\u00f3n que permite llegar a los clientes de manera r\u00e1pida y efectiva. Sin embargo, antes de considerar las oportunidades de la se\u00f1alizaci\u00f3n digital, es esencial comprender la importancia de la estrategia de comunicaci\u00f3n, la calidad y la consistencia de [&hellip;]","og_url":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/","og_site_name":"Waapiti","article_published_time":"2014-10-01T22:00:00+00:00","article_modified_time":"2020-07-08T22:00:00+00:00","og_image":[{"width":1050,"height":750,"url":"https:\/\/www.waapiti.eu\/wp-content\/uploads\/rydy5y4a1414745023.jpg","type":"image\/jpeg"}],"author":"waapiti dev","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"waapiti dev","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/#article","isPartOf":{"@id":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/"},"author":{"name":"waapiti dev","@id":"https:\/\/www.waapiti.eu\/es\/#\/schema\/person\/b44d5483b152df0bc9146bc6325a73f9"},"headline":"Digital Signage: Oportunidades para el retail","datePublished":"2014-10-01T22:00:00+00:00","dateModified":"2020-07-08T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/"},"wordCount":462,"image":{"@id":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.waapiti.eu\/wp-content\/uploads\/rydy5y4a1414745023.jpg","keywords":["customer experience|digital signage|estrategia de marketing|retail experience|shopping experience"],"articleSection":["Retail","Retail"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/","url":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/","name":"Digital Signage: Oportunidades para el retail - Waapiti","isPartOf":{"@id":"https:\/\/www.waapiti.eu\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/#primaryimage"},"image":{"@id":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.waapiti.eu\/wp-content\/uploads\/rydy5y4a1414745023.jpg","datePublished":"2014-10-01T22:00:00+00:00","dateModified":"2020-07-08T22:00:00+00:00","author":{"@id":"https:\/\/www.waapiti.eu\/es\/#\/schema\/person\/b44d5483b152df0bc9146bc6325a73f9"},"breadcrumb":{"@id":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/#primaryimage","url":"https:\/\/www.waapiti.eu\/wp-content\/uploads\/rydy5y4a1414745023.jpg","contentUrl":"https:\/\/www.waapiti.eu\/wp-content\/uploads\/rydy5y4a1414745023.jpg","width":1050,"height":750,"caption":"digital signage retail"},{"@type":"BreadcrumbList","@id":"https:\/\/www.waapiti.eu\/es\/digital-signage-oportunidades-para-el-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.waapiti.eu\/es\/"},{"@type":"ListItem","position":2,"name":"Digital Signage: Oportunidades para el retail"}]},{"@type":"WebSite","@id":"https:\/\/www.waapiti.eu\/es\/#website","url":"https:\/\/www.waapiti.eu\/es\/","name":"Waapiti","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.waapiti.eu\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.waapiti.eu\/es\/#\/schema\/person\/b44d5483b152df0bc9146bc6325a73f9","name":"waapiti dev","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ab2535b1fd4758a82464db417fc5c2cfb853d513b4e2900d8bbd5a4639ffa252?s=96&d=mm&r=g","caption":"waapiti dev"},"sameAs":["https:\/\/holarafa.com","admin76"],"url":"https:\/\/www.waapiti.eu\/es\/author\/admin76\/"}]}},"_links":{"self":[{"href":"https:\/\/www.waapiti.eu\/es\/wp-json\/wp\/v2\/posts\/1030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waapiti.eu\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waapiti.eu\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waapiti.eu\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waapiti.eu\/es\/wp-json\/wp\/v2\/comments?post=1030"}],"version-history":[{"count":0,"href":"https:\/\/www.waapiti.eu\/es\/wp-json\/wp\/v2\/posts\/1030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waapiti.eu\/es\/wp-json\/wp\/v2\/media\/751"}],"wp:attachment":[{"href":"https:\/\/www.waapiti.eu\/es\/wp-json\/wp\/v2\/media?parent=1030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waapiti.eu\/es\/wp-json\/wp\/v2\/categories?post=1030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waapiti.eu\/es\/wp-json\/wp\/v2\/tags?post=1030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}