Digital Signage

Intuiface interactive experiences now officially supported!

We are proud to announce official integration with Intuiface!
Intuiface is a no-code platform dedicated to the delivery of rich interactive digital experiences that connect audiences to physical spaces. With support for touchgesturesensors, voice, and more, it allows you to create fully interactive digital content.
It’s entirely no-code, imposes no template restrictions, easily integrates with cloud services, offers extensive analytics capability, and much more.

It is now possible to combine interactive experiences generated with Intuiface technology within your existing Waapiti digital signage deployment, in a very simple way. You will find all the necessary information in our documentation site.

You can also learn more about the integration on the website of Intuiface.


Digital Signage

Assets Manager for Digital Signage: Simplify project management

Overview of assets manager

In the realm of digital signage, the introduction of an effective asset manager is a game-changer. When doing Digital Signage it’s obvious that you can’t play contents without displays, players, and many other hardware. Therefore, it makes no sense to be able to control perfectly all your contents without the ability to manage the needed hardware. At Waapiti we want to cover all the aspects of a Digital Signage project and the Waapiti’s Assets Manager is a step forward in our target to make Digital Signage easy.

Why Assets Manager?

  • Comprehensive Record Keeping: This feature carefully records every asset and related actions at each location. It offers a complete overview of your installations, managing both the hardware and its maintenance well.
  • Efficient Intervention Reports: Using automatic forms, technicians can easily record every action taken. This ensures precise tracking of all activities at each location, helping manage your digital signage assets effectively.

Maximise project management with the Assets Manager

Adopt Waapiti’s Assets Manager and transform your Signage network, ensuring every component is monitored, every update is tracked, and efficiency is maximised. Dive into the world of easy digital signage management with Waapiti.

You can learn more about Assets Manager in this article of our Knowledge Base.

Do you need an advanced digital signage CMS for your points of sale? Learn more about all our funcionalities at

Are you a system integrator looking for an advanced CMS for your projects? Find our about our partner program at

Digital Signage

Empowering Digital Signage: Custom communication based on point of sale

At Waapiti, we understand the evolving needs of both system integrators and end clients in the digital signage industry. Our platform offers an advanced user administration system, featuring robust roles and policy support, designed for automated content management and an overall efficient daily operation. This user system allows for custom communication based on each point of sale.

Empowering Individual Location Users

A key feature of our platform is the ability to create ‘Location Group’ users. These users have access to a group of locations within a digital signage project, providing a customized level of control and flexibility. This is ideal for large clients with several locations that have specific needs in their digital communication.

Key Features for Location Users

  • Content Upload: each individual location can easily upload their own content to the digital signage platform. With options for approval workflows, this feature guarantees consistent quality and brand alignment, crucial for automated content management strategies.
  • Dynamic Content Creation with Templates: they can also create captivating animations using the available templates from the main client account. This configurable feature, requiring approval for new content, ensures all displays align with the client standards.
  • Social Media Integration: individual locations can share content directly to their own social media accounts. This bridges the gap between digital signage and social media, crucial for integrated digital communication strategies.
  • Template Variables: template-based content created by the main client can be customized, allowing each individual location to edit certain variables like prices, titles, and languages. That way, the same piece of content has different values across different displays.
  • Open Slots: the main client can define open slots in the content loop, and each location user can fill them with approved content, allowing for a dynamic and responsive content strategy. This feature is particularly useful for clients interested in allowing a certain degree of customization for each of their individual stores.
  • Edit and Publish Calendars: when a certain calendar is used within a certain location group, it is possible for the location user to edit and publish these calendars, ensuring content schedules are precisely managed and relevant to each location.
  • View-Only Access: allow each location user to maintain control and oversight with view-only access to content, channels, and more. This feature is vital for clients requiring a secure overview of the digital signage network.

Unmatched Control and Flexibility for Store Chains

Waapiti’s Location Group functionalities are designed specifically for store chains, offering precise, custom communication based on each point of sale.. This approach ensures that the digital signage content is not only engaging but also highly relevant to each unique location. System integrators and partners benefit from these advanced features, improving the functionality offered to their clients, and enhancing customer engagement and ensuring effective content management in every aspect of their digital signage solutions.

You can learn more about Location groups in this article of our Knowledge Base.

Do you need an advanced digital signage CMS for your points of sale? Learn more about all our funcionalities at

Are you a system integrator looking for an advanced CMS for your projects? Find our about our partner program at

Digital Signage

User role system for Digital Signage CMS

At Waapiti, we understand the importance of seamless access management in digital signage platforms. That’s why we’ve engineered an intuitive user role system, specifically crafted to streamline the assignment of access levels across your team. Our innovative system recognizes the diverse functions of each employee, offering a permission-based framework. This ensures your team has the access they need, eliminating unnecessary complexities.

Overview: User Role & Policy System

Our ‘User Role’ feature comprises a collection of permissions assignable to user groups. These permissions, known as ‘Policies’, are the building blocks of our access management. They allow for precise and adaptable control over user access, ensuring your digital signage platform remains secure and efficient.

Effortless Role Creation

To create a new role:

  1. Select ‘Settings’ from the left menu.
  2. Click on the ‘Roles’ tab.
  3. Choose ‘+ New Role’ and name it.
  4. Assign policies by toggling them on or off.

For example, check out this newly created ‘Content Manager’ role:

user role system for digital signage cms

After creating a role, assigning it to a user is straightforward. Whether during the creation phase or afterward, simply use the tab in the user create/edit form to assign the role.

application for the user role system for digital signage cms

Essential Roles – Some examples

We’ve identified several key roles that are universally beneficial:
  • Admin Role: Ideal for managers with comprehensive platform control.
  • Content Creator/Designer: Focuses on content creation with an approval system.
  • Project Manager: Manages content approval and display decisions.
  • Technical Support & Installation: Handles the technical aspects of player and display installation.
  • Marketing: Utilizes platform content for social media and branding campaigns.


Best Practices for Role & Policy Management

To optimize the user experience, we suggest:
  • Establishing roles at the onset of client creation.
  • Applying the principle of least privilege for minimal access.
  • Separating duties to avoid conflicts of interest.


Troubleshooting & FAQs

Our system is designed to adapt to your team’s dynamics. Here are some FAQs for a smooth experience:
  • Q: What if a user needs more permissions?
  • A: Modify their role or consider a new role for expanded responsibilities.
  • Q: Who can edit roles?
  • A: Role editing can be assigned selectively for better management.

Do you need an advanced digital signage CMS for your points of sale? Learn more about all our funcionalities at

Are you a system integrator looking for an advanced CMS for your projects? Find our about our partner program at

Digital Signage

New version of Waapiti platform

We have important news!

You can now enter the new version of Waapiti.

You will see an amazing transformation, new features, and fully adapted for mobile devices.

With your same login and password, you will be able to access both the current version and the new revamped version. Don’t worry – the two versions will coexist over time as you gain confidence in the new one.

Use this URL to access the new version of Waapiti:

A new look and feel, improved usability and new features will help you save time and avoid errors. Discover the new responsive design, new user roles, smart playlists and how to further automate content scheduling.

Waapiti evolves along with your communication strategy.

If you are interested in a personalized training, do not hesitate to send us an email to:

Join the new Waapiti platform and discover limitless possibilities!

Digital Signage

Types of digital signage, make the smart choice

Digital Signage Technology

It’s no secret that digital signage is replacing traditional advertising formats such as paper and billboards. In this post, we’ll talk about the different types of digital signage and how you can choose the right one for your business. We’ll also discuss the benefits of using digital signage and how it can help you achieve your marketing goals.


The digital revolution

Advertising channels are rapidly modernising, and multimedia advertising is now the new platform that is dominating every market. Digital screens are filling the space to showcase a new way of interacting with customers. This is what we know as digital signage, an advertising revolution that is here to stay.



What are the advantages of digital signage?

There are many advantages to using digital signage.

  • It is easy and quick to update and change content.
  • It is possible to target specific audiences with specific content.
  • It can be used to display information in real time.
  • Digital signage is a cost-effective way to reach customers.
  • It is an environmentally friendly way to communicate with customers.


It can help businesses

  • In the long term save money on advertising by replacing paper or other traditional advertising methods.
  • Generate more leads and sales by displaying targeted content.
  • Increase brand awareness, positioning and visibility.
  • Improve customer service by providing critical information to retailers, such as shop hours, details of their product offering, generating cross-selling.
  • Increase sales and conversions.


Digital signage can also help customers to

  • Reduce waiting times with interactive or informative content.
  • Improve customer experience with targeted content.
  • Increase loyalty and repeat purchases with personalised content.


What are the different types of digital signage?

Digital signage can be found both outdoors and indoors and each type has a different purpose.

Outdoor digital signage: Outdoor digital signage is typically used for advertising or branding purposes. It is often placed in high-traffic areas such as bus stops, train stations and shopping malls, and brands also use their storefronts to generate attraction.

Indoor digital signage: depending on the target vertical, it is often used for decorative or informational purposes. It can be found in chain shops, office buildings, retail shops, restaurants and hotels. Indoor digital signage is often used to display menus, directions, shop hours and product information.



What solutions can I implement?

There are countless options when it comes to digital signage display types, and the right one for your business will depend on your specific needs and objectives. Some of the most common types of digital signage are:

In-window displays: These are usually placed in places of great attraction due to the volume of people passing by and are guaranteed to be attractive as they are a powerful entrance hook along with attractive animated content.
Interactive displays: These displays allow customers to interact with the content, for example, by touch or voice. They can be used to provide information, directions or product details.
Videowalls: these are made up of multiple screens that display video content on each of these screens individually or create a large canvas where, due to the nature of the content to be broadcast, high definition is required.
Digital menu boards: these are electronic screens that display information about products or services as a menu board. They can be used in restaurants, cafeterias and other businesses where customers need information about products.
Product displays: these are digital displays that show information about a specific product. They can be integrated into furniture or within the shop space. They mostly provide information about a product or service.


Display formats

There are two main types of displays for digital signage: LCD and LED.

LCD (liquid crystal display) screens are the most common type of digital signage yet LED (light emitting diodes) are gaining ground exponentially. Both can be used in a wide range of environments, such as indoors or outdoors.

LED displays are more expensive than LCDs, but consume less energy and have a longer lifetime.


Tips for choosing the right digital signage for your business

The first step is to identify your specific needs and objectives. Once you know what you want to achieve, you can start working out what display formats and strategies you need to achieve successful digital communication.

There are many factors to consider, such as the cost of the hardware, the durability of the hardware, the quality of the image. You also need to think about where you will place the screens and whether it should be weatherproof or not.

There are many factors to consider when implementing digital signage solutions for your business. However, if you take the time to research your options and compare different products, you can find the perfect solution for your needs.

From Waapiti we can help you choose the digital signage screens that best suit your project as well as the cloud platform for digital signage where you can coordinate, manage and execute all the content programming actions in a fast, reliable way and avoiding human errors.


Digital signage and technology: a perfect combination

Digital signage is a perfect way to take advantage of the latest technology. Displays can be connected to the internet so businesses can display information in real time or create immersive experiences. Thanks to Artificial Intelligence we can impact in a more personalised way the target audience we are looking for. They can also be used to display content from social networks, such as Twitter feeds or Facebook posts.

With Waapiti’s digital signage software you will get:

  • Management in the cloud: The platform grows automatically thanks to a cloud-native architecture, which allows it to have unlimited scalability and high availability.
  • A very intuitive interface: You can start adding content in a few clicks and have control of editing, scheduling and content distribution very easily.
  • Improves the user experience: It has different user levels, background functionality, mass actions on specific screens, launches specific content at specific times…

Waapiti applications are almost infinite thanks to the powerful software with which you can have:

  • Control of the screen status in real time.
  • Scheduled and automated content management.
  • Unlimited content generation through templates.
  • Intelligent scheduling by tags.
  • Different user roles to co-manage content broadcasting.
  • Integration with leading manufacturers and third party applications.
  • Live content.
  • Multi-channel scheduling and triggers.
  • Background functionality.
  • Mass actions.
  • Piped music integration.


Waapiti. Smart digital signage for your business.

Digital signage is a versatile tool that can be used in a variety of ways to enhance the customer experience. At Waapiti, we offer the ideal platform to manage any digital signage display easily, at any time and from any device.

Contact us for more information and we will be happy to answer any questions you may have about our platform or digital signage in general.

Request your free trial access to our platform.


Digital Signage

Advantages of Digital Signage for businesses and consumers

Digital signage Company

Digital signage is one of the most powerful and effective means of communication between businesses and their customers. It has revolutionized the way retailers interact with customers, providing them with new opportunities to create an individual customer experience that meets their needs. In this post, we will discuss digital signage for both businesses and consumers, its benefits, effects and success stories. Let’s get started!

What is digital signage for businesses?

Digital signage consists of an electronic screen that displays information, advertising and other communication messages. Businesses use digital signage to communicate with their customers, create a more interactive shopping experience and to promote their products or services in a more attractive way.
Digital signage can be used indoors or outdoors. Outdoor digital displays are typically weatherproof and can be mounted on walls, poles or rooftops. Indoor digital displays are typically smaller and can be placed on counters, shelves, pedestals or kiosks.

How does it work?

A business digital signage system usually consists of a screen, a media player and software. The display is usually a flat screen TV, a monitor, a projection screen or even a Video Wall. The media player plays video, images and other content stored on a memory card, USB drive, computer or from the cloud itself. The software is used to create and manage the content played on the screen.


Benefits of Digital Signage for Businesses

The first major benefit is that it helps you save time and money. With digital signage, companies can create and update their content quickly and easily, without incurring the printing and distribution costs of traditional signage. Having the possibility to increase the rotation of creativities,
Another great advantage is that digital signage can be used to target specific audiences with personalized messages. For example, if you know that a particular demographic is interested in your product or service, you can create a specific message for them. This way, you can be sure that your target audience will see and remember your message.
Digital signage also offers the opportunity to collect data about your customers. Thanks to interactive displays, you can collect information on who interacts with your signs, what interests them and how they react to your content. This data can be used to improve your marketing campaigns and ensure that you reach the right people with the right message.


Advertising content displayed by companies on Digital Signage

Any type of content can be displayed on interactive screens with image and video being the most commonly used.

  • Product information: companies can use digital signage to display information about their products, such as price, features, specifications and availability.
  • Promotions and discounts: very important is to use digital signage to advertise special offers, sales and discounts.
  • News and events: also to keep customers up to date with news and events.
  • Weather: screens can be used to display local weather information.
  • Directions: businesses can use digital signage to help customers find their way around a store or complex.
  • Emergency information: it is also interesting to use digital signage to display emergency information, such as evacuation routes and meeting points.


What is digital signage for consumers?

Digital signage for consumers is a way for businesses to communicate with consumers and provide them with information about their products or services. It can also be used to create a more personalized shopping experience by providing them with just the right information they need. Without incurring in invasive advertising systems.


Effects of Digital Signage on Consumers

A study conducted by the University of Cincinnati found that people who saw digital signage were more likely to remember the brand and product than those who did not see the signage. The study also revealed that people who saw the digital signage were more likely to have a positive attitude toward the brand and to purchase the product. So, here are some of the reactions by consumers to digital signage content:
– Attention: grab consumers’ attention and get them to notice a product or service.
– Engagement: Attract consumers and make them interact with the content.
– Memory: Help consumers remember a product or service.
– Emotion: Evokes emotions in consumers, such as happiness, sadness or anger.
– Purchase: Influences consumers to make a purchase.


Benefits of Digital Signage for consumers

There has always been talk about the benefits for companies using this type of technology, but what about the end consumer? It is also beneficial for the other side of the equation.
At certain times it can facilitate informed purchasing decisions. Digital signage can also create a more personalized shopping experience by providing targeted content. In addition, digital signage can help consumers remember a product or service, which can influence their purchase. Finally, digital signage can provide games that make waiting times much more enjoyable.

Waapiti. Web-based digital signage platform for companies in all sectors.

Digital signage can bring many benefits to businesses and consumers. It can help businesses save time and money, while delivering targeted content to consumers. In addition, digital signage can help improve the customer experience by providing content and even gamification strategies. In short, Sigital Signage is the present and future of in-store advertising content.
At Waapiti, we offer a new generation web-based Digital Signage platform: cloud system, scalable, with intuitive interface and compatible with any type of device.
Contact us for more information and we will be happy to answer any questions you may have about our platform or Digital Signage in general.
Request your free trial access to our platform.

Digital Signage

SoC: Intelligent Technology applied to Digital Signage

SoC Display para Digital Signage

Digital signage is a popular way to communicate with customers and employees. A traditional digital signage installation typically includes a display and a separate media player connected to it to communicate with the server and play the media content. However, this is no longer necessary with the advent of SoC technology.


What are SoC Displays?

SoC stands for System on Chip. It is a powerful multi-core processor mounted inside the casing of commercial displays that replaces the traditional playback device and its cables.
System on Chip displays are becoming very popular today, both for small and large digital signage displays, and are offered by the leading display manufacturers in the market such as Samsung or LG.
SoC displays come in different sizes, brightness levels, can be used both indoors and outdoors and differ in operating hours.


What are the advantages of SoC displays?

First, it is an ALL-IN-ONE digital signage solution. Therefore, it is a much more elegant and tidy installation: it takes up less space, there are no additional cables or metalwork, and ultimately, there are fewer points of failure.
SoC displays are cost-effective. Although the cost of a professional SoC display may be higher than a standard display, the total cost of the installation is usually lower compared to a traditional setup:

  • No separate device to pay for
  • The complexity of the entire installation is reduced
  • Future maintenance is much easier

Some might argue that SoC displays might not be as powerful or reliable as a stand-alone media player.
However, new generations of SoC displays offer great performance and high quality. The latest displays have quad-core processors and run 4k content. They are also very reliable, built to last. Statistics show that SoC reliability in market leading displays is really high and their failure rate is as low as < 0.5%.

SoC displays and power saving

The new generation of SoC displays is extremely energy efficient. One of the main reasons is that they don’t have that extra hardware – the media player – that consumes extra power.
Saving energy is very important for businesses. It’s not only good for the environment, but also for business results and goals.

Security in SoC displays

Data security is of paramount importance and of great concern to both enterprises and customers but with SoC displays you can be sure that your data is safe.
Most SoC displays have a security lock to prevent theft or tampering.
In addition, the content is usually stored on a secure server that can only be accessed by authorized personnel.
SoC displays have a number of security features, such as:

  • Authentication: Authentication is used to control access to content stored on the server. Only authorized personnel can access and play content.
  • User management: User management allows you to control who can access and play content. You can create different user groups with different permissions.
  • IP filtering: IP filtering is a way to restrict access to content from certain IP addresses. This is useful if you only want authorized personnel to access content from specific locations.
  • Logging and auditing: Logging and auditing allows you to keep track of who has accessed and played content. This is useful for security and regulatory compliance.


What type of content can be played on an SoC display?

SoC displays can play any type of content that would normally be played on a digital signage display: video, images, animations, RSS feeds, social media feeds, web pages, etc.
The most popular content types are video and images. You can use SoC displays to play short videos or commercials, as well as to create eye-catching image galleries.
SoC displays are also a good way to display real-time information, such as weather, stock quotes or social media feeds.


Functionalities of SoC screens

  • Playback of HTML5 content created from templates.
  • Screen partitioning that allows playing more than 1 content simultaneously.
  • Change of content by means of external signals, or ‘triggers’.
  • Playback of bar text or tickertape linked to an RSS feed.
  • Remote control of screen on/off.
  • Support for displaying web content via URL.
  • Possibility of integration of external systems, such as queue management, audience measurement, weather widgets, Co2 meter, etc.


Soc displays applied to Digital Signage

Digital signage is one of the most popular applications of SoC displays. SoC displays are more reliable, easier to install and maintain, and offer greater security, as we have seen above.
In addition, SoC displays offer many features that are perfect for digital signage applications.

Content scheduling

Content scheduling allows you to specify when content should be played. This is useful for playing content at specific times or dates.


Playlists allow you to create a sequence of content to be played in order. This is useful for creating a loop of content that will play continuously.


Triggers allow you to play content in response to external events. For example, you can play a message when someone walks past your screen.

Web integration

Web integration allows you to display web content on your SoC screen. This is useful for displaying information from the Internet, such as weather or news.

Integration with external systems

External systems allow you to display information from other systems on your SoC screen. For example, you can display sales information from your point-of-sale system.


Waapiti. Soc technology applied to digital signage

SoC displays are becoming very popular in digital signage solutions because they offer a number of advantages over traditional playback devices. They are more versatile, more secure and easier to install and maintain. If you’re looking for a new digital signage solution, consider using SoC displays for your next project.
For more information about SoC displays, contact us today and we’ll tell you more about our SoC display solutions.

Digital Signage

Interactive displays for your gamification strategy

SoC Displays

Do you want to increase engagement with your brand? If so, you should consider implementing a gamification strategy.
In this blog post, we’ll talk about what a gamification strategy is, the advantages of using interactive displays and success stories, among others. Let’s get started! Estimated reading time: less than 5 minutes.


What is a Gamification strategy?

A gamification strategy is an action plan that describes how playful and dynamic mechanics will be used to attract and engage users.
There are two types of gamification that can be applied both internally and externally in a company:

  • External: aimed at customers or users of a product or service.
  • Internal: aimed at employees to increase productivity or creativity.

Although there are several ways to implement these strategies, one of the most popular methods within Digital Signage is the use of interactive displays.


What are interactive displays?

Interactive displays are screens that allow the user to interact with the content on digital screens. This interaction can range from touching or swiping the screen or using a pencil or cursor to performing gestures or movements in front of it.
They can be presented in different formats, such as touch screens, interactive whiteboards and digital signage.
Interactive displays are an ideal tool for creating gamified experiences, interactive presentations or learning experiences in which the consumer is immersed in the brand’s content.

A perfect pairing

Advertising and gamification strategy are a binomial.
Advertising is evolving and changing, with the incorporation of new technologies that are being developed every day. Interactive displays are one of those technologies, which can be used to create more effective and interesting ads.
To keep pace with the competition and reach consumers in an increasingly fragmented media landscape, brands must employ innovative marketing techniques. Gamification is one such technique, and it is proving very successful.
In addition, as users spend more time on digital devices, brands are looking for ways to reach them. Gamification can do just that, by immersing users in an interactive experience that keeps them engaged for longer.


Why use interactive displays for your gamification strategy?

There are many reasons why you should use interactive displays for your gamification strategy:

  • – They are engaging: interactive displays are highly engaging, which means that users are more likely to interact with the content on the screen.
  • They are versatile: Interactive displays can be used for a variety of purposes, such as gamifying learning experiences, creating interactive presentations or infographics, and increasing brand engagement.
  • They are easy to use: Interactive displays are easy to use, making them a great option for any type of audience, any age or technology level.
  • They are customizable: Interactive displays can be customized to meet the needs of your specific audience or target.

Key benefits

  • Increased engagement: first and foremost, it is an effective way to get users more engaged with a product or service. It taps into human desires such as competition and achievement, which encourages people to continue using a product or service.
  • Behavior change: has the ability to change user behavior for the better. It can help people learn new things and make lifestyle changes.
  • Cost-effective: gamification is a cost-effective way to engage users. Compared to traditional marketing methods, it is much more affordable and often more effective.
  • Big data: as users interact with this system, they generate data that can be used to improve strategies or even target specific users with marketing messages.
  • Increases sales: in some cases, gamification has been known to increase sales by as much as 400%.
  • Increased differentiation from the competition: with so many companies using traditional marketing methods, gamification can be a way to differentiate your company from the competition and stand out in a saturated market.


Starting from scratch? Basic strategies

Humans are naturally curious, so explore it.
From playing games, watching multimedia content or even shopping unattended is possible from these digital solutions.
Interactive displays are a great way to keep customers engaged and entertained throughout our offline conversion funnel. You can use them to display product information, discounts or even how to use a product. This is a great way to reduce customer support costs, as users can get help with their purchase right on the screen.
Another thing customers can do on digital screens is watch videos. This is a great way to keep them entertained while waiting at the doctor’s office or on the train.
Finally, digital screens can be used to “play games”. This is a great way to engage customers and keep them entertained while they are in your store by taking up time slots that might otherwise lead to dissatisfaction, such as checkouts, queues to be served, etc.
If we join the potential of the use of digital displays to other technologies such as RFID we will get many more possibilities to show valuable information about a product, about a demonstration of its use or about a comparison between similar products.


Solutions such as Lift & Learn are an example of this fusion of technologies. The Lift & Learn approach allows you to act as a product prescriber and enrich customer experiences by helping them in their decision making.

Success stories

There are many examples of success stories that apply interactive displays and other digital signage solutions, such as Waapiti’s, in their marketing strategies. Some of the most notable ones are:

  • Lidl
  • Audi
  • Tefal
  • Rowenta
  • Benetton
  • GAES

Do you want to know their success stories? Find out more at Waapiti.


Waapiti. Digital Signage without limits.

Gamification has become a powerful tool for many retailers and interactive screens are a great channel for this strategy. If you are looking for a more attractive and effective way to reach your target audience and increase engagement with your brand, you should learn more about Waapiti.

Contact us to learn more about how interactive displays can increase your company’s engagement or request your free demo.


Digital Signage

Signage player: The importance of the Digital Signage Platform

Plataforma Digital Signage

If you are reading this post you probably already have some idea of what Digital Signage is, but let’s start at the beginning.

What is Digital Signage and how does it work?

Digital Signage is the process of dynamically broadcasting audiovisual content on multiple screens in different locations to distribute information, such as news, guidance information, alerts, messages or commercial content among others. This technology is becoming increasingly important because it helps to keep customers, citizens, travellers and visitors informed in real time.
Digital signage can be a very effective means of communication as it offers a wide range of features and presentation opportunities such as video, audio, still images, HTML and Flash animation. You can display the same content on multiple screens or distribute unique content on each screen. It is also possible to schedule content to change at regular intervals or times, depending on different messages or changes in the audience.
It can be found in public places such as shopping malls, airports, shop windows, restaurants, retailers, even in private companies to strengthen corporate communication and image.
For many companies, it is a cost-effective solution for advertising and marketing. It is also a good way to communicate with customers. Digital signage can be used to share important information, such as special offers or new products.
It is a versatile and effective way to reach target audiences.

Digital signage, broadly speaking, is made up of three components: content, hardware and software.



Content is the information displayed on the screen. It can include text, images, video, as well as dynamic content based on HTML5, and all these types of content can be combined.



Digital signage hardware is the physical screen that displays the content. It can be an LCD screen, an LED screen, totem or a projector.
The hardware is connected to a computer or server that runs the digital signage software.



The digital signage software is used to create and manage the content displayed on the screen. It can be installed on a computer, on a server or in the cloud. It is the differentiator that will make the difference between using one platform or another. The advantage of using a cloud-native platform is that it can be accessed from any device, and availability and scalability are guaranteed, among many other advantages.


What is a Signage Player?

The Signage Player, or digital signage player, is a small physical device that plays content on a TV, monitor or other digital display. A digital signage player is a crucial part of any digital signage system, and the device is used in many different industries and use cases.
A Signage Player is a digital device that displays content on a screen or monitor. It can be controlled remotely and used to display text, images, videos and other information.


What are the main features of a Signage Player?

Digital signage players come with a variety of features. Below, we list several important features of digital signage players.
These features include:
– Support for multiple content formats
– Built-in security
– Support for multiple displays
– Internet connectivity

Digital signage app: Mobile trend

At this point, the mobile trend should come as no surprise to anyone, as the implementation and use of smartphones worldwide continues to grow year after year. It is estimated that it will reach 75% of interaction with other devices by 2025, worldwide.
For this reason platform solutions for Digital Signage 100% responsive are a necessity for the vast majority of companies.
At Waapiti we believe in innovation and for years we have been committed to Digital Signage without limits, under the concept “From any screen. From anywhere”.
Our technology can be used by all content players and from any device. This flexibility of our Digital Signage platform is an advantage for our clients, as it offers them a wide range of possible players.


Advantages of the Waapiti platform

The Waapiti platform uses both standalone players and displays with integrated players in SoC (most of the manufacturers in the market have released several SoC models). In terms of external players, there are several approved manufacturers, such as Intel, Shuttle, Giada, AOpen or Raspberry Pi.
Some of the main advantages of Waapiti Digital Signage players are:

  • Compatible with most external players and with an integrated SoC
  • 100% responsive
  • Store & Forward technology
  • Designed for stability, scalability and security
  • Integrated video scaler for LED projects
  • Real-time display status monitoring
  • Connect to any device
  • Plug & Play automatic updates


Waapiti: Digital Signage Platform

Digital Signage is one of the most effective experiential marketing solutions on the market, but like any technology its performance and efficiency will depend on several variables such as technological solution, budget, target audience and the type of content you want to display.

If you are looking for a Digital Signage platform that helps you to create and manage your digital signage content in a centralised and unlimited way, Waapiti is the perfect solution.
It is a cloud-native platform that offers unique usability, unlimited scalability and high availability.

Contact us for more information and we will be happy to answer any questions you may have about our platform or digital signage in general.
Request your free trial access to our platform.