Digital Signage

Advantages of Digital Signage for businesses and consumers

Digital signage Company

Digital signage is one of the most powerful and effective means of communication between businesses and their customers. It has revolutionized the way retailers interact with customers, providing them with new opportunities to create an individual customer experience that meets their needs. In this post, we will discuss digital signage for both businesses and consumers, its benefits, effects and success stories. Let’s get started!

What is digital signage for businesses?

Digital signage consists of an electronic screen that displays information, advertising and other communication messages. Businesses use digital signage to communicate with their customers, create a more interactive shopping experience and to promote their products or services in a more attractive way.
Digital signage can be used indoors or outdoors. Outdoor digital displays are typically weatherproof and can be mounted on walls, poles or rooftops. Indoor digital displays are typically smaller and can be placed on counters, shelves, pedestals or kiosks.

How does it work?

A business digital signage system usually consists of a screen, a media player and software. The display is usually a flat screen TV, a monitor, a projection screen or even a Video Wall. The media player plays video, images and other content stored on a memory card, USB drive, computer or from the cloud itself. The software is used to create and manage the content played on the screen.


Benefits of Digital Signage for Businesses

The first major benefit is that it helps you save time and money. With digital signage, companies can create and update their content quickly and easily, without incurring the printing and distribution costs of traditional signage. Having the possibility to increase the rotation of creativities,
Another great advantage is that digital signage can be used to target specific audiences with personalized messages. For example, if you know that a particular demographic is interested in your product or service, you can create a specific message for them. This way, you can be sure that your target audience will see and remember your message.
Digital signage also offers the opportunity to collect data about your customers. Thanks to interactive displays, you can collect information on who interacts with your signs, what interests them and how they react to your content. This data can be used to improve your marketing campaigns and ensure that you reach the right people with the right message.


Advertising content displayed by companies on Digital Signage

Any type of content can be displayed on interactive screens with image and video being the most commonly used.

  • Product information: companies can use digital signage to display information about their products, such as price, features, specifications and availability.
  • Promotions and discounts: very important is to use digital signage to advertise special offers, sales and discounts.
  • News and events: also to keep customers up to date with news and events.
  • Weather: screens can be used to display local weather information.
  • Directions: businesses can use digital signage to help customers find their way around a store or complex.
  • Emergency information: it is also interesting to use digital signage to display emergency information, such as evacuation routes and meeting points.


What is digital signage for consumers?

Digital signage for consumers is a way for businesses to communicate with consumers and provide them with information about their products or services. It can also be used to create a more personalized shopping experience by providing them with just the right information they need. Without incurring in invasive advertising systems.


Effects of Digital Signage on Consumers

A study conducted by the University of Cincinnati found that people who saw digital signage were more likely to remember the brand and product than those who did not see the signage. The study also revealed that people who saw the digital signage were more likely to have a positive attitude toward the brand and to purchase the product. So, here are some of the reactions by consumers to digital signage content:
– Attention: grab consumers’ attention and get them to notice a product or service.
– Engagement: Attract consumers and make them interact with the content.
– Memory: Help consumers remember a product or service.
– Emotion: Evokes emotions in consumers, such as happiness, sadness or anger.
– Purchase: Influences consumers to make a purchase.


Benefits of Digital Signage for consumers

There has always been talk about the benefits for companies using this type of technology, but what about the end consumer? It is also beneficial for the other side of the equation.
At certain times it can facilitate informed purchasing decisions. Digital signage can also create a more personalized shopping experience by providing targeted content. In addition, digital signage can help consumers remember a product or service, which can influence their purchase. Finally, digital signage can provide games that make waiting times much more enjoyable.

Waapiti. Web-based digital signage platform for companies in all sectors.

Digital signage can bring many benefits to businesses and consumers. It can help businesses save time and money, while delivering targeted content to consumers. In addition, digital signage can help improve the customer experience by providing content and even gamification strategies. In short, Sigital Signage is the present and future of in-store advertising content.
At Waapiti, we offer a new generation web-based Digital Signage platform: cloud system, scalable, with intuitive interface and compatible with any type of device.
Contact us for more information and we will be happy to answer any questions you may have about our platform or Digital Signage in general.
Request your free trial access to our platform.

Digital communication
Fairs & Events

A summary of our time at ISE 2022

This year we had the opportunity to showcase the new features of Waapiti, our revamped digital signage platform, as well as our new website and visual identity.

In the first place, we present our new corporate image and new website together with all the new features that the latest version of the WAAPITI platform brings.

Among the latest features launched by WAAPITI for content management we find:

  • open slots (empty spaces within channels where the client/location/franchisee can upload their own personalized content, regardless of the general channel)
  • new hierarchical approval systems
  • new dashboard where you can find metrics that allow greater control in real time of everything that is happening with the entire fleet of screens.

A version with fully optimized processes, very intuitive and easy to use that allows you to take content management to the next level.

Finally, we want to explain to both resellers and AV integrators or hardware providers, the WAAPITI partner program.

A long-term commitment with many benefits and optional services such as continuous training, tools to easily manage and configure players, technical support for complex projects, content strategy consulting and hardware supply. Every day more technology integrator companies have prescribed and integrated WAPITI, through our partner program.

In WAAPITI you will find a partner to rely on for the development of any project that requires a basic or advanced digital signage solution.

Partner access to the platform will provide them with intelligent, robust, fully scalable and up-to-date control and management tools in a single CMS with all the latest developments on the market. Allowing a unified management of any team and any of its clients.

Each quarter WAAPITI incorporates new functionalities that make the platform evolve to offer new functionalities, new integrations with more manufacturers of both hardware and software and thus be able to offer support to any type of project, improvements in infrastructure and security.

Under our motto DIGITAL SIGNAGE WITH NO LIMITS, this year we have migrated more than 1,000 screens that were managed inefficiently.

Today, almost any digital signage network using Windows-based players has the possibility of being remotely migrated to WAAPITI, thus unifying, under a single WAAPITI CMS, networks installed with different screens and all managed in a stable manner and without the need for constant updating of the operating system.


Interactive displays: immersive experiences at the point of sale


At the point of sale, enhancing the customer experience is critical to increasing sales. One way to do this is by using interactive displays that attract attention and create an immersive experience for shoppers. In this post, we will discuss the benefits of interactive displays and immersive experiences at the point of sale.


What do we mean by interactive displays?

Interactive displays are digital screens that can be interacted with by touch, voice or even gestures or movements. They are often used in retail environments to provide information about products, services or promotions. Interactive displays can also be used to create an immersive experience for shoppers, for example by providing virtual reality (VR) or augmented reality (AR) content.

In 2018, the global digital display market was valued at around USD 31 billion and is forecast to grow to USD 54 billion by 2025. This rapid growth is being driven by the increasing adoption of digital displays in a range of end-use industries, such as retail, healthcare, education and transportation.


Types of interactive displays

There are many types of interactive displays on the market, ranging from simple touch screens to more complex systems that use voice recognition or hand or face gestures.
Interactive displays can be used for a variety of purposes, such as providing product information, displaying digital content (such as videos or images) and even allowing customers to make purchases without having to queue at a traditional counter.

Interactive displays can be used both indoors and outdoors. Outdoor interactive displays are often weatherproof and resistant to the elements. They can be used to provide information about shop hours, promotions or products. Indoor interactive displays are typically found in shops, shopping centres or office buildings. They can be used for a variety of purposes, such as providing branding, product information or interactive content.

What are the advantages of using interactive displays at the point of sale?

There are many advantages to using interactive displays, including:

– Attracting attention: Interactive displays are eye-catching and can help draw customers into a shop.
– Increase customer engagement: Interactive displays can be used to provide information about products, services or promotions. They can also be used to create an immersive experience for shoppers.
– Reduce queuing: Interactive displays can be used to allow customers to shop without having to queue at a traditional counter.
– Improve customer satisfaction: Interactive displays can help improve the customer experience by providing relevant information and content.
-Loyalty and data: Interactive displays can also be used to create loyalty programmes and collect customer data.


Why are interactive displays important at the point of sale?

Interactive displays are important at the point of sale for retail because they can help to enhance the customer experience. For example, by using an interactive display, customers can obtain information about a product without having to ask a member of staff. This can save time and make the shopping experience more efficient.

There are a few things to keep in mind when using interactive displays, such as making sure that the content is relevant and that the display is placed in a strategic location. Interactive displays can be a great way to improve customer engagement and increase sales, provided they are used effectively.


Immersive experiences at the point of sale

Interactive displays can be used to create an immersive experience for shoppers by providing virtual reality (VR) or augmented reality (AR) content. This can help shoppers enhance the shopping experience.


Virtual reality on interactive displays

Interactive displays can be used to deliver virtual reality (VR) content. This can help shoppers visualise products before making a purchase.
For example, if a customer is looking at a dress on an interactive display, they could see how the dress looks on them using VR. This would allow them to try on the dress without having to physically try it on.


Augmented reality on interactive displays

Interactive displays can also be used to deliver augmented reality (AR) content. Augmented reality allows consumers to see digital content in the real world.
For example, a customer could see how a piece of furniture would look in their home before making a purchase. This would help them ensure that the furniture is the right size and style for their home.


What kind of immersive content can be displayed on interactive screens?

  • Product information: This can help shoppers learn about products before making a purchase.
  • Promotions: Can help shoppers learn about sales or discounts on products.
  • Customer service: Can help shoppers get answers to questions or resolve problems they have with products.
  • Product demonstrations: Can help shoppers see how products work before making a purchase.
  • Interactive games: Can help shoppers have fun while waiting in line or examining products. Interactive games can also help promote products to shoppers.
  • Interactive maps: Can help shoppers find their way around a shop or locate the products they are looking for.


Waapiti. Interactive displays. Digital Signage without limits.

Interactive displays are a great way to enhance the customer experience, providing shoppers with immersive experiences that can help them make informed buying decisions.

At Waapiti we understand the importance of the customer experience, and our interactive displays are designed to help you deliver an exceptional customer experience. Contact us today to find out more about our interactive displays and how they can help you improve your business or about digital signage in general.

Request your free trial access to our platform.

Digital Signage

SoC: Intelligent Technology applied to Digital Signage

SoC Display para Digital Signage

Digital signage is a popular way to communicate with customers and employees. A traditional digital signage installation typically includes a display and a separate media player connected to it to communicate with the server and play the media content. However, this is no longer necessary with the advent of SoC technology.


What are SoC Displays?

SoC stands for System on Chip. It is a powerful multi-core processor mounted inside the casing of commercial displays that replaces the traditional playback device and its cables.
System on Chip displays are becoming very popular today, both for small and large digital signage displays, and are offered by the leading display manufacturers in the market such as Samsung or LG.
SoC displays come in different sizes, brightness levels, can be used both indoors and outdoors and differ in operating hours.


What are the advantages of SoC displays?

First, it is an ALL-IN-ONE digital signage solution. Therefore, it is a much more elegant and tidy installation: it takes up less space, there are no additional cables or metalwork, and ultimately, there are fewer points of failure.
SoC displays are cost-effective. Although the cost of a professional SoC display may be higher than a standard display, the total cost of the installation is usually lower compared to a traditional setup:

  • No separate device to pay for
  • The complexity of the entire installation is reduced
  • Future maintenance is much easier

Some might argue that SoC displays might not be as powerful or reliable as a stand-alone media player.
However, new generations of SoC displays offer great performance and high quality. The latest displays have quad-core processors and run 4k content. They are also very reliable, built to last. Statistics show that SoC reliability in market leading displays is really high and their failure rate is as low as < 0.5%.

SoC displays and power saving

The new generation of SoC displays is extremely energy efficient. One of the main reasons is that they don’t have that extra hardware – the media player – that consumes extra power.
Saving energy is very important for businesses. It’s not only good for the environment, but also for business results and goals.

Security in SoC displays

Data security is of paramount importance and of great concern to both enterprises and customers but with SoC displays you can be sure that your data is safe.
Most SoC displays have a security lock to prevent theft or tampering.
In addition, the content is usually stored on a secure server that can only be accessed by authorized personnel.
SoC displays have a number of security features, such as:

  • Authentication: Authentication is used to control access to content stored on the server. Only authorized personnel can access and play content.
  • User management: User management allows you to control who can access and play content. You can create different user groups with different permissions.
  • IP filtering: IP filtering is a way to restrict access to content from certain IP addresses. This is useful if you only want authorized personnel to access content from specific locations.
  • Logging and auditing: Logging and auditing allows you to keep track of who has accessed and played content. This is useful for security and regulatory compliance.


What type of content can be played on an SoC display?

SoC displays can play any type of content that would normally be played on a digital signage display: video, images, animations, RSS feeds, social media feeds, web pages, etc.
The most popular content types are video and images. You can use SoC displays to play short videos or commercials, as well as to create eye-catching image galleries.
SoC displays are also a good way to display real-time information, such as weather, stock quotes or social media feeds.


Functionalities of SoC screens

  • Playback of HTML5 content created from templates.
  • Screen partitioning that allows playing more than 1 content simultaneously.
  • Change of content by means of external signals, or ‘triggers’.
  • Playback of bar text or tickertape linked to an RSS feed.
  • Remote control of screen on/off.
  • Support for displaying web content via URL.
  • Possibility of integration of external systems, such as queue management, audience measurement, weather widgets, Co2 meter, etc.


Soc displays applied to Digital Signage

Digital signage is one of the most popular applications of SoC displays. SoC displays are more reliable, easier to install and maintain, and offer greater security, as we have seen above.
In addition, SoC displays offer many features that are perfect for digital signage applications.

Content scheduling

Content scheduling allows you to specify when content should be played. This is useful for playing content at specific times or dates.


Playlists allow you to create a sequence of content to be played in order. This is useful for creating a loop of content that will play continuously.


Triggers allow you to play content in response to external events. For example, you can play a message when someone walks past your screen.

Web integration

Web integration allows you to display web content on your SoC screen. This is useful for displaying information from the Internet, such as weather or news.

Integration with external systems

External systems allow you to display information from other systems on your SoC screen. For example, you can display sales information from your point-of-sale system.


Waapiti. Soc technology applied to digital signage

SoC displays are becoming very popular in digital signage solutions because they offer a number of advantages over traditional playback devices. They are more versatile, more secure and easier to install and maintain. If you’re looking for a new digital signage solution, consider using SoC displays for your next project.
For more information about SoC displays, contact us today and we’ll tell you more about our SoC display solutions.