Month: April 2022

Digital Signage

Interactive displays for your gamification strategy

SoC Displays

Do you want to increase engagement with your brand? If so, you should consider implementing a gamification strategy.
In this blog post, we’ll talk about what a gamification strategy is, the advantages of using interactive displays and success stories, among others. Let’s get started! Estimated reading time: less than 5 minutes.

 

What is a Gamification strategy?

A gamification strategy is an action plan that describes how playful and dynamic mechanics will be used to attract and engage users.
There are two types of gamification that can be applied both internally and externally in a company:

  • External: aimed at customers or users of a product or service.
  • Internal: aimed at employees to increase productivity or creativity.

Although there are several ways to implement these strategies, one of the most popular methods within Digital Signage is the use of interactive displays.

 

What are interactive displays?

Interactive displays are screens that allow the user to interact with the content on digital screens. This interaction can range from touching or swiping the screen or using a pencil or cursor to performing gestures or movements in front of it.
They can be presented in different formats, such as touch screens, interactive whiteboards and digital signage.
Interactive displays are an ideal tool for creating gamified experiences, interactive presentations or learning experiences in which the consumer is immersed in the brand’s content.

A perfect pairing

Advertising and gamification strategy are a binomial.
Advertising is evolving and changing, with the incorporation of new technologies that are being developed every day. Interactive displays are one of those technologies, which can be used to create more effective and interesting ads.
To keep pace with the competition and reach consumers in an increasingly fragmented media landscape, brands must employ innovative marketing techniques. Gamification is one such technique, and it is proving very successful.
In addition, as users spend more time on digital devices, brands are looking for ways to reach them. Gamification can do just that, by immersing users in an interactive experience that keeps them engaged for longer.

 

Why use interactive displays for your gamification strategy?

There are many reasons why you should use interactive displays for your gamification strategy:

  • – They are engaging: interactive displays are highly engaging, which means that users are more likely to interact with the content on the screen.
  • They are versatile: Interactive displays can be used for a variety of purposes, such as gamifying learning experiences, creating interactive presentations or infographics, and increasing brand engagement.
  • They are easy to use: Interactive displays are easy to use, making them a great option for any type of audience, any age or technology level.
  • They are customizable: Interactive displays can be customized to meet the needs of your specific audience or target.

Key benefits

  • Increased engagement: first and foremost, it is an effective way to get users more engaged with a product or service. It taps into human desires such as competition and achievement, which encourages people to continue using a product or service.
  • Behavior change: has the ability to change user behavior for the better. It can help people learn new things and make lifestyle changes.
  • Cost-effective: gamification is a cost-effective way to engage users. Compared to traditional marketing methods, it is much more affordable and often more effective.
  • Big data: as users interact with this system, they generate data that can be used to improve strategies or even target specific users with marketing messages.
  • Increases sales: in some cases, gamification has been known to increase sales by as much as 400%.
  • Increased differentiation from the competition: with so many companies using traditional marketing methods, gamification can be a way to differentiate your company from the competition and stand out in a saturated market.

 

Starting from scratch? Basic strategies

Humans are naturally curious, so explore it.
From playing games, watching multimedia content or even shopping unattended is possible from these digital solutions.
Interactive displays are a great way to keep customers engaged and entertained throughout our offline conversion funnel. You can use them to display product information, discounts or even how to use a product. This is a great way to reduce customer support costs, as users can get help with their purchase right on the screen.
Another thing customers can do on digital screens is watch videos. This is a great way to keep them entertained while waiting at the doctor’s office or on the train.
Finally, digital screens can be used to “play games”. This is a great way to engage customers and keep them entertained while they are in your store by taking up time slots that might otherwise lead to dissatisfaction, such as checkouts, queues to be served, etc.
If we join the potential of the use of digital displays to other technologies such as RFID we will get many more possibilities to show valuable information about a product, about a demonstration of its use or about a comparison between similar products.

 

Solutions such as Lift & Learn are an example of this fusion of technologies. The Lift & Learn approach allows you to act as a product prescriber and enrich customer experiences by helping them in their decision making.

Success stories

There are many examples of success stories that apply interactive displays and other digital signage solutions, such as Waapiti’s, in their marketing strategies. Some of the most notable ones are:

  • Lidl
  • Audi
  • Tefal
  • Rowenta
  • Benetton
  • GAES

Do you want to know their success stories? Find out more at Waapiti.

 

Waapiti. Digital Signage without limits.

Gamification has become a powerful tool for many retailers and interactive screens are a great channel for this strategy. If you are looking for a more attractive and effective way to reach your target audience and increase engagement with your brand, you should learn more about Waapiti.

Contact us to learn more about how interactive displays can increase your company’s engagement or request your free demo.

 

Digital Signage

Signage player: The importance of the Digital Signage Platform

Plataforma Digital Signage

If you are reading this post you probably already have some idea of what Digital Signage is, but let’s start at the beginning.

What is Digital Signage and how does it work?

Digital Signage is the process of dynamically broadcasting audiovisual content on multiple screens in different locations to distribute information, such as news, guidance information, alerts, messages or commercial content among others. This technology is becoming increasingly important because it helps to keep customers, citizens, travellers and visitors informed in real time.
Digital signage can be a very effective means of communication as it offers a wide range of features and presentation opportunities such as video, audio, still images, HTML and Flash animation. You can display the same content on multiple screens or distribute unique content on each screen. It is also possible to schedule content to change at regular intervals or times, depending on different messages or changes in the audience.
It can be found in public places such as shopping malls, airports, shop windows, restaurants, retailers, even in private companies to strengthen corporate communication and image.
For many companies, it is a cost-effective solution for advertising and marketing. It is also a good way to communicate with customers. Digital signage can be used to share important information, such as special offers or new products.
It is a versatile and effective way to reach target audiences.

Digital signage, broadly speaking, is made up of three components: content, hardware and software.

 

Content

Content is the information displayed on the screen. It can include text, images, video, as well as dynamic content based on HTML5, and all these types of content can be combined.

 

Hardware

Digital signage hardware is the physical screen that displays the content. It can be an LCD screen, an LED screen, totem or a projector.
The hardware is connected to a computer or server that runs the digital signage software.

 

Software

The digital signage software is used to create and manage the content displayed on the screen. It can be installed on a computer, on a server or in the cloud. It is the differentiator that will make the difference between using one platform or another. The advantage of using a cloud-native platform is that it can be accessed from any device, and availability and scalability are guaranteed, among many other advantages.

 

What is a Signage Player?

The Signage Player, or digital signage player, is a small physical device that plays content on a TV, monitor or other digital display. A digital signage player is a crucial part of any digital signage system, and the device is used in many different industries and use cases.
A Signage Player is a digital device that displays content on a screen or monitor. It can be controlled remotely and used to display text, images, videos and other information.

 

What are the main features of a Signage Player?

Digital signage players come with a variety of features. Below, we list several important features of digital signage players.
These features include:
– Support for multiple content formats
– Built-in security
– Support for multiple displays
– Internet connectivity

Digital signage app: Mobile trend

At this point, the mobile trend should come as no surprise to anyone, as the implementation and use of smartphones worldwide continues to grow year after year. It is estimated that it will reach 75% of interaction with other devices by 2025, worldwide.
For this reason platform solutions for Digital Signage 100% responsive are a necessity for the vast majority of companies.
At Waapiti we believe in innovation and for years we have been committed to Digital Signage without limits, under the concept “From any screen. From anywhere”.
Our technology can be used by all content players and from any device. This flexibility of our Digital Signage platform is an advantage for our clients, as it offers them a wide range of possible players.

 

Advantages of the Waapiti platform

The Waapiti platform uses both standalone players and displays with integrated players in SoC (most of the manufacturers in the market have released several SoC models). In terms of external players, there are several approved manufacturers, such as Intel, Shuttle, Giada, AOpen or Raspberry Pi.
Some of the main advantages of Waapiti Digital Signage players are:

  • Compatible with most external players and with an integrated SoC
  • 100% responsive
  • Store & Forward technology
  • Designed for stability, scalability and security
  • Integrated video scaler for LED projects
  • Real-time display status monitoring
  • Connect to any device
  • Plug & Play automatic updates

 

Waapiti: Digital Signage Platform

Digital Signage is one of the most effective experiential marketing solutions on the market, but like any technology its performance and efficiency will depend on several variables such as technological solution, budget, target audience and the type of content you want to display.

If you are looking for a Digital Signage platform that helps you to create and manage your digital signage content in a centralised and unlimited way, Waapiti is the perfect solution.
It is a cloud-native platform that offers unique usability, unlimited scalability and high availability.

Contact us for more information and we will be happy to answer any questions you may have about our platform or digital signage in general.
Request your free trial access to our platform.

Digital communication

Our latest news!

In these changing times we have only been able to observe the present and take a step forward.
Bet on development, technology and innovation.
That is why, after more than 15 years, Waapiti is renewed.

Waapiti changes its corporate image looking forward. Looking to the future.

Its new corporate video visually narrates all the possibilities of its software and marks the beginning of a new era.
Fairs & Events

ISE 2022

WAAPITI, is full of news for this edition of ISE 2022.

It will present the new version of the web-based audiovisual content management platform for the first time. The most advanced, usable and easy-to-use Digital Signage solution on the market.

And furthermore, it will be the occasion chosen to launch its new corporate image, website and corporate video.

Do not miss this opportunity and enjoy one of the most important events in the audiovisual sector at the hands of its main leaders.

We will be with you!

In the first place, we present our new corporate image and new website together with all the new features that the latest version of the WAAPITI platform brings.

Among the latest features launched by WAAPITI for content management we find:

  • open slots (empty spaces within channels where the client/location/franchisee can upload their own personalized content, regardless of the general channel)
  • new hierarchical approval systems
  • new dashboard where you can find metrics that allow greater control in real time of everything that is happening with the entire fleet of screens.

A version with fully optimized processes, very intuitive and easy to use that allows you to take content management to the next level.

Finally, we want to explain to both resellers and AV integrators or hardware providers, the WAAPITI partner program.

A long-term commitment with many benefits and optional services such as continuous training, tools to easily manage and configure players, technical support for complex projects, content strategy consulting and hardware supply. Every day more technology integrator companies have prescribed and integrated WAPITI, through our partner program.

In WAAPITI you will find a partner to rely on for the development of any project that requires a basic or advanced digital signage solution.

Partner access to the platform will provide them with intelligent, robust, fully scalable and up-to-date control and management tools in a single CMS with all the latest developments on the market. Allowing a unified management of any team and any of its clients.

Each quarter WAAPITI incorporates new functionalities that make the platform evolve to offer new functionalities, new integrations with more manufacturers of both hardware and software and thus be able to offer support to any type of project, improvements in infrastructure and security.

Under our motto DIGITAL SIGNAGE WITH NO LIMITS, this year we have migrated more than 1,000 screens that were managed inefficiently.

Today, almost any digital signage network using Windows-based players has the possibility of being remotely migrated to WAAPITI, thus unifying, under a single WAAPITI CMS, networks installed with different screens and all managed in a stable manner and without the need for constant updating of the operating system.

Digital communication

Digital Signage Solution: Guidance and signaling of car parks

Waapiti Platform has enabled displaying information for customers on the screens of LIDL car parks.

Digital Signage for car park

The Waapiti platform enables the integration of any third-party system (in this case the car park guidance system) with the digital signage, substantially improving the user experience. The challenge in this case was to optimize traffic in the car park and help the customer find parking, thus reducing the chances of traffic jams.

Proximity sensors placed on the ceiling make it possible to recognize when the space is free or occupied. The joint work of these proximity sensors and the Waapiti platform made it possible to visually display the amount of available spots, as well as indicate their location between different floors.

Today, a commercial car park without a parking guidance system seems to be something from the past. Thanks to the screens and the content management system, Digital Signage has reached car parks.

The Waapiti platform allows you to create screen partitions, where in addition to displaying useful information about parking space guidance, an area for promotional space is available. Technology allows us to effectively schedule and plan all types of advertising campaigns, since the content can be adapted at any time, to any target and simultaneously on all devices. This advertising content in car parks can be of all kinds (news, local agenda, videos, advertisements, rates, etc.) thus guaranteeing a great impact, attention and acceptance by customers.

These multiple options for broadcasting and managing different content are possible without taking into account that the immersion of our client could be much greater, by adding background music in the car park, synchronizing the visual content with a musical strategy.

There are endless possible integrations with the Waapiti platform. Parking guidance is just one of them. The possibilities with databases and external variables are almost endless.

Here you can see a video showing this system:

Are you thinking of incorporating a guidance system in your car parks? Do you need background music in your space?

For more information, do not hesitate to contact us at: Tel. +34 932 051 538 or through https://www.waapiti.eu/contact/

Digital communication

Waapiti – The platform that allows you to customize infinite experiences.

Waapiti developed for the ISE 2021 (Integrated Systems of Europe) audiovisual fair in Barcelona, ​​an application to welcome attendees to the AV Experience Zone, through their access credentials to the venue. Once inside the fair and before entering the AV Experience Zone pavilion, the QR code that each attendee carried at their entrance was scanned, receiving a personalized greeting with their full name on the screen that was present at the access.

This was an example of integration with third party solutions that the Waapiti platform allows.

Thanks to the Waapiti platform, it is possible to visually show the interaction of different variables and inputs on any device or screen. Many possibilities are already a fact, and others are yet to come. The imagination is the limit. The Waapiti platform is the medium.

Examples of this are:

  • Queue management (in Hospitals, Supermarkets and any vertical that needs it. The center’s databases and logistics resources are combined)
  • Capacity control (in any location, through a remote people counting system)
  • Parking lot signaling and guidance system (through proximity and location sensors)
  • Display of any widget thanks to sensors and receivers of any kind (weather, current and real-time news, social networks…)

Is your brand thinking of organizing an event? Would you like to surprise attendees in an original way?

We can help you create the custom solution that best suits your branding needs.

For more information, do not hesitate to contact us at: Tel. +34 932 051 538 or through https://www.waapiti.eu/contact/

 

Digital communication

TMM Group presents the latest solutions in Digital Signage and Musical Setting at ISE 2021

ISE, the most important audiovisual fair of the year, was held on June 1-2 in Barcelona.

TMM Group (a company specializing in sensory marketing) was present at ISE, with its three brands: Waapiti, Sonat Sounds and Be-Aromic.

The latest trends and technological innovations in digital communication and sensory marketing for the point of sale were presented..

Waapiti exhibited all its technology, the new 3.0 version of its platform and creative Digital Signage solutions at its stand.

It also had a presence at the AV Experience Zone; an event aimed at bringing the industry and the integrator together in an innovative way never seen before.

Two large totems at the entrance of the AV Experience Zone showed videos with the latest news, event sponsors, digital information on schedules and presentations, capacity control, and personalized greetings to the participants.

Personalization of the user experience has become a fundamental element of sales and customer loyalty.

Generating custom experiences in clients, making them feel the purchase process as something unique and different from what they are used to, is vital for long-term loyalty.

Sonat Sounds, a group company dedicated to strategic musical backgrounds for the point of sale, was also present with a stand in the Generalitat’s ACCIÓ area.

Be-Aromic did not have a Stand but its omnipresence was unprecedented: they were in charge of flavoring the AV Experience Zone, making the experience of the event unique.

The pandemic undoubtedly reduced the usual size of ISE, but nevertheless there was a large amount of visitors and exhibitors.